{"id":17690,"date":"2026-03-12T12:47:00","date_gmt":"2026-03-12T10:47:00","guid":{"rendered":"https:\/\/imaginox.com\/?p=17690"},"modified":"2026-03-16T12:23:57","modified_gmt":"2026-03-16T10:23:57","slug":"jak-na-planovani-hoteloveho-wellness","status":"publish","type":"post","link":"https:\/\/imaginox.com\/cs\/novinky\/jak-na-planovani-hoteloveho-wellness\/","title":{"rendered":"Jak na pl\u00e1nov\u00e1n\u00ed hotelov\u00e9ho wellness a co to hotel\u016fm p\u0159ineslo"},"content":{"rendered":"

Hotely s propracovan\u00fdm wellness generuj\u00ed v\u00edce ne\u017e dvojn\u00e1sobn\u00fd celkov\u00fd p\u0159\u00edjem na pokoj<\/strong><\/a> oproti hotel\u016fm bez wellness nab\u00eddky. Toto zji\u0161t\u011bn\u00ed z anal\u00fdzy 11 000 hotel\u016f po cel\u00e9m sv\u011bt\u011b (HotStats<\/a>\/RLA Global, 2025) potvrzuje, \u017ee wellness ji\u017e nen\u00ed luxusn\u00ed dopln\u011bk \u2014 je to strategick\u00fd motor p\u0159\u00edjm\u016f, obsazenosti a loajality host\u016f. Glob\u00e1ln\u00ed wellness ekonomika dos\u00e1hla v roce 2024 hodnoty 6,8 bilionu dolar\u016f<\/strong><\/a> a roste tempem 7,6 % ro\u010dn\u011b, p\u0159i\u010dem\u017e wellness turismus p\u0159edstavuje segment o objemu t\u00e9m\u011b\u0159 900 miliard dolar\u016f. Pro hoteli\u00e9ry a investory to znamen\u00e1 jedin\u00e9: ot\u00e1zka nezn\u00ed, zda do wellness investovat, ale jak to ud\u011blat chyt\u0159e.<\/p>\n

Od my\u0161lenky k otev\u0159en\u00ed: \u0161est f\u00e1z\u00ed, kter\u00e9 rozhoduj\u00ed o \u00fasp\u011bchu<\/strong><\/h2>\n

Pl\u00e1nov\u00e1n\u00ed hotelov\u00e9ho wellness nen\u00ed jen architektonick\u00e1 v\u00fdzva \u2014 je to komplexn\u00ed strategick\u00fd projekt, kter\u00fd proch\u00e1z\u00ed \u0161esti kl\u00ed\u010dov\u00fdmi f\u00e1zemi. Prvn\u00ed f\u00e1ze, koncep\u010dn\u00ed pl\u00e1nov\u00e1n\u00ed<\/strong> (1\u20133 m\u011bs\u00edce), definuje, co wellness pro dan\u00fd hotel znamen\u00e1. Zn\u00ed to ban\u00e1ln\u011b, ale pr\u00e1v\u011b zde vznikaj\u00ed nejz\u00e1sadn\u011bj\u0161\u00ed chyby. Hoteli\u00e9r mus\u00ed zodpov\u011bd\u011bt konkr\u00e9tn\u00ed ot\u00e1zky: jedn\u00e1 se o m\u011bstsk\u00fd hotel, nebo resort? Jak\u00e1 je c\u00edlov\u00e1 skupina \u2014 business cestovatel\u00e9 s omezen\u00fdm \u010dasem, nebo leisure host\u00e9 hledaj\u00edc\u00ed v\u00edcedenn\u00ed detox? Bude wellness p\u0159\u00edstupn\u00e9 i extern\u00edm n\u00e1v\u0161t\u011bvn\u00edk\u016fm a \u010dlen\u016fm?<\/p>\n

Druh\u00e1 f\u00e1ze, feasibility studie<\/strong> (2\u20134 m\u011bs\u00edce), je kritick\u00fdm filtrem. Kvalitn\u00ed studie zahrnuje anal\u00fdzu lok\u00e1ln\u00edho trhu a konkurence, projekci popt\u00e1vky na z\u00e1klad\u011b obsazenosti hotelu a sez\u00f3nn\u00edch v\u00fdkyv\u016f, odhad kapit\u00e1lov\u00fdch v\u00fddaj\u016f a modelov\u00e1n\u00ed sc\u00e9n\u00e1\u0159\u016f n\u00e1vratnosti investice. Kl\u00ed\u010dov\u00fd \u00fadaj pro spr\u00e1vn\u00e9 dimenzov\u00e1n\u00ed: realistick\u00e1 m\u00edra vyu\u017eit\u00ed wellness hotelem hosty \u010din\u00ed pouh\u00fdch 2\u20135 %<\/strong> \u2014 resort se 300 pokoji p\u0159i 50% obsazenosti tak re\u00e1ln\u011b pot\u0159ebuje pouze 3 o\u0161et\u0159ovac\u00ed m\u00edstnosti, nikoliv 11.<\/p>\n

N\u00e1sleduje architektonick\u00fd n\u00e1vrh<\/strong> (3\u20138 m\u011bs\u00edc\u016f), v\u00fdb\u011br dodavatel\u016f a p\u0159\u00edprava stavby<\/strong> (1\u20132 m\u011bs\u00edce), samotn\u00e1 v\u00fdstavba<\/strong> (12\u201336 m\u011bs\u00edc\u016f podle rozsahu) a pre-opening f\u00e1ze<\/strong> (2\u20136 m\u011bs\u00edc\u016f zahrnuj\u00edc\u00ed n\u00e1bor, \u0161kolen\u00ed t\u00fdmu a soft opening). Celkov\u00fd \u010dasov\u00fd horizont od prvn\u00edho n\u00e1padu po slavnostn\u00ed otev\u0159en\u00ed se pohybuje od 18 m\u011bs\u00edc\u016f<\/strong> u men\u0161\u00ed wellness p\u0159\u00edstavby existuj\u00edc\u00edho hotelu a\u017e po 4\u20135 let<\/strong> u destina\u010dn\u00edho wellness resortu. Z\u00e1sadn\u00ed je, \u017ee 73 % zpo\u017ed\u011bn\u00ed stavebn\u00edch projekt\u016f vznik\u00e1 v p\u0159edstavebn\u00ed f\u00e1zi<\/strong> \u2014 d\u016fkladn\u00e1 p\u0159\u00edprava v prvn\u00edch m\u011bs\u00edc\u00edch u\u0161et\u0159\u00ed miliony v pozd\u011bj\u0161\u00edch f\u00e1z\u00edch.<\/p>\n

Troj\u00faheln\u00edk \u00fasp\u011bchu: architekt, wellness konzultant a dodavatel technologi\u00ed<\/strong><\/h2>\n

Jedn\u00edm z nej\u010dast\u011bj\u0161\u00edch selh\u00e1n\u00ed v praxi je pozdn\u00ed zapojen\u00ed wellness konzultanta. Odborn\u00edci z firem jako GOCO Hospitality \u010di Hutchinson Consulting zd\u016fraz\u0148uj\u00ed, \u017ee konzultant mus\u00ed vstoupit do projektu d\u0159\u00edve, ne\u017e architekt nakresl\u00ed prvn\u00ed \u010d\u00e1ru<\/strong>. Konzultant definuje provozn\u00ed logiku \u2014 tok host\u016f, kapacitn\u00ed pl\u00e1nov\u00e1n\u00ed, menu slu\u017eeb, person\u00e1ln\u00ed model \u2014 a architekt pak navrhuje prostor, kter\u00fd tuto logiku podporuje. Dodavatel technologi\u00ed (baz\u00e9nov\u00e1 technika, sauny, vzduchotechnika, vodn\u00ed \u00faprava) vstupuje v dal\u0161\u00ed vln\u011b a \u0159e\u0161\u00ed technick\u00e9 parametry: minim\u00e1ln\u00ed v\u00fdm\u011bna vzduchu 3,6 m\u00b3\/h\/m\u00b2, vlhkost 30\u201350 %, odolnost materi\u00e1l\u016f proti vlhkosti, bezpe\u010dnostn\u00ed standardy a bezbari\u00e9rovost.<\/p>\n

Typick\u00e1 skladba hotelov\u00e9ho wellness se li\u0161\u00ed podle kategorie. Hotel \u010dty\u0159 hv\u011bzd obvykle operuje s plochou 500\u20131 000 m\u00b2<\/strong> zahrnuj\u00edc\u00ed baz\u00e9n, saunov\u00fd sv\u011bt (finsk\u00e1 sauna, parn\u00ed l\u00e1ze\u0148), whirlpool, 4\u20136 o\u0161et\u0159oven, relaxa\u010dn\u00ed z\u00f3nu a fitness. P\u011btihv\u011bzdi\u010dkov\u00fd luxusn\u00ed hotel pot\u0159ebuje 1 000\u20133 250 m\u00b2<\/strong> s roz\u0161\u00ed\u0159enou term\u00e1ln\u00ed z\u00f3nou, v\u00edce typy baz\u00e9n\u016f, VIP treatment suity a outdoor prvky. Doporu\u010den\u00fd pom\u011br o\u0161et\u0159oven k pokoj\u016fm \u010din\u00ed 1:10\u201315<\/strong> u luxusn\u00edch resort\u016f a 1:25\u201350<\/strong><\/a> u m\u011bstsk\u00fdch hotel\u016f vy\u0161\u0161\u00ed kategorie. Pr\u016fm\u011brn\u00e1 vyt\u00ed\u017eenost o\u0161et\u0159oven v luxusn\u00edch hotelov\u00fdch spa dosahuje pouh\u00fdch 20\u201325 %<\/strong> \u2014 to je kl\u00ed\u010dov\u00fd argument proti p\u0159edimenzov\u00e1n\u00ed.<\/p>\n

Tvrd\u00e1 data: wellness jako m\u011b\u0159iteln\u00fd motor p\u0159\u00edjm\u016f<\/strong><\/h2>\n

\u010c\u00edsla mluv\u00ed jasn\u011b. Anal\u00fdza v\u00edce ne\u017e 11\u00a0000 hotel\u016f (HotStats\/RLA Global, 2025) uk\u00e1zala, \u017ee hotely s propracovan\u00fdm wellness programem dosahuj\u00ed v pr\u016fm\u011bru o 18\u00a0% vy\u0161\u0161\u00ed denn\u00ed sazby a celkov\u00fd p\u0159\u00edjem na pokoj maj\u00ed o 108\u00a0% vy\u0161\u0161\u00ed ne\u017e hotely bez wellness. Wellness host\u00e9 nav\u00edc z\u016fst\u00e1vaj\u00ed d\u00e9le, utr\u00e1c\u00ed v\u00edce a s v\u00fdrazn\u011b vy\u0161\u0161\u00ed pravd\u011bpodobnost\u00ed se vrac\u00ed.<\/p>\n

P\u0159\u00edb\u011bh \u00fasp\u011bchu: Al Nin Hotel & Spa, Livigno<\/strong><\/h2>\n

Dobr\u00fdm p\u0159\u00edkladem toho, jak m\u016f\u017ee wellness p\u0159irozen\u011b vyr\u016fst z charakteru m\u00edsta, je Al Nin Hotel & Spa<\/a> v italsk\u00e9m Livignu. Dvoupodla\u017en\u00ed wellness z\u00f3na hotelu je postaven\u00e1 na kontrastu \u2014 tepl\u00fd baz\u00e9n a whirlpool od IMAGINOX<\/a>, saunov\u00fd sv\u011bt TAO<\/a> a chladn\u00e9 horsk\u00e9 prost\u0159ed\u00ed za okny. Wellness tu nen\u00ed p\u0159\u00eddavkem k hotelov\u00e9mu pobytu, ale jeho p\u0159irozenou sou\u010d\u00e1st\u00ed.<\/p>\n

\"\"<\/p>\n

Pro\u010d se vyplat\u00ed investovat do designov\u00e9ho wellness<\/strong><\/h2>\n

N\u00e1vratnost wellness investice z\u00e1vis\u00ed dramaticky na jej\u00edm proveden\u00ed. Kompaktn\u00ed, dob\u0159e zac\u00edlen\u00e9 wellness prvky (sauna, cold plunge, recovery lounge) se mohou vr\u00e1tit ji\u017e za 18\u201336 m\u011bs\u00edc\u016f<\/strong>. Plnohodnotn\u00e9 spa facility typicky dosahuj\u00ed paybacku za 4\u20136 let<\/strong>. Konkr\u00e9tn\u00ed p\u0159\u00edpadov\u00e1 studie: pob\u0159e\u017en\u00ed hotel s 55 pokoji p\u0159estav\u011bl nevyu\u017e\u00edvanou konferen\u010dn\u00ed m\u00edstnost na recovery lounge \u2014 ADR vzrostla v pr\u016fm\u011bru o 12 USD a investice se vr\u00e1tila za m\u00e9n\u011b ne\u017e 20 m\u011bs\u00edc\u016f<\/strong>.<\/p>\n

Kl\u00ed\u010dov\u00fd je ale rozd\u00edl mezi generick\u00fdm a designov\u00fdm wellness. Unik\u00e1tn\u00ed design vytv\u00e1\u0159\u00ed cenovou neporovnatelnost \u2014 host\u00e9 nemohou jednodu\u0161e srovnat cenu s konkurenc\u00ed, co\u017e podporuje stabiln\u00ed r\u016fst sazeb. Equinox Hotels v New Yorku, kde pokoje navrhl sp\u00e1nkov\u00fd psycholog a osv\u011btlen\u00ed sleduje cirkadi\u00e1nn\u00ed rytmy, dos\u00e1hly vy\u0161\u0161\u00ed ADR ne\u017e srovnateln\u00e9 NYC hotely<\/strong> pr\u00e1v\u011b d\u00edky pozici \u201ewellness jako status symbol“. Six Senses London s prvn\u00edm magn\u00e9ziov\u00fdm baz\u00e9nem v Lond\u00fdn\u011b a fermenta\u010dn\u00ed laborato\u0159\u00ed si vybudoval pozici m\u011bstsk\u00e9 wellness destinace s odpov\u00eddaj\u00edc\u00edm premium.<\/p>\n

Fenom\u00e9n \u201eInstagram efektu“ p\u0159id\u00e1v\u00e1 dal\u0161\u00ed dimenzi. 61 % cestovatel\u016f si rezervovalo hotel po tom, co jej vid\u011bli na Instagramu<\/strong>, a u\u017eivatelsk\u00fd obsah (UGC) je vn\u00edm\u00e1n jako 9,8\u00d7 vlivn\u011bj\u0161\u00ed ne\u017e obsah influencer\u016f<\/strong>. Amada Colossos Resort dos\u00e1hl d\u00edky strategii vizu\u00e1ln\u011b atraktivn\u00edho obsahu a UGC n\u00e1r\u016fst n\u00e1kup\u016f o 2 600 %<\/strong> p\u0159i pouh\u00e9m nav\u00fd\u0161en\u00ed reklamn\u00edch v\u00fddaj\u016f o 37 %. Designov\u00e9 wellness, kter\u00e9 hosty motivuje ke sd\u00edlen\u00ed \u2014 nekone\u010dn\u00e9 baz\u00e9ny, sauny s v\u00fdhledem na mo\u0159e, architektonicky v\u00fdjime\u010dn\u00e9 prostory \u2014 generuje organick\u00fd marketing v hodnot\u011b, kterou tradi\u010dn\u00ed reklama nedok\u00e1\u017ee nahradit.<\/p>\n

Trendy 2025\u20132030: longevity, biofilie a AI personalizace<\/strong><\/h2>\n

Budoucnost hotelov\u00e9ho wellness definuje n\u011bkolik konverguj\u00edc\u00edch trend\u016f. Longevity a preventivn\u00ed medic\u00edna<\/strong> se staly hlavn\u00edm t\u00e9matem Global Wellness Summitu 2025<\/a> \u2014 hotely integruj\u00ed diagnostick\u00e9 laborato\u0159e, biomarkery a konzultace s l\u00e9ka\u0159i p\u0159\u00edmo do pobytov\u00e9ho z\u00e1\u017eitku. Vznikaj\u00ed \u201elongevity residence“ projekty jako The Estate (Sam Nazarian a Tony Robbins) nebo Velvaere v Utahu kombinuj\u00edc\u00ed Deepak Chopra principy s diagnostikou Fountain Life.<\/p>\n

Biofiln\u00ed design<\/strong> \u2014 \u017eiv\u00e9 zelen\u00e9 st\u011bny, p\u0159\u00edrodn\u00ed materi\u00e1ly, propojen\u00ed interi\u00e9ru s exteri\u00e9rem \u2014 se stal standardem. Outdoor saunov\u00e9 kabiny u mo\u0159e nebo jezera, st\u0159e\u0161n\u00ed baz\u00e9ny otev\u0159en\u00e9 obloze a treatment pavilony v zahrad\u00e1ch rozmaz\u00e1vaj\u00ed hranici mezi stavbou a p\u0159\u00edrodou. AI personalizace<\/strong> m\u011bn\u00ed pravidla hry: syst\u00e9my analyzuj\u00ed sp\u00e1nkov\u00e9 vzorce, variabilitu srde\u010dn\u00ed frekvence a \u00fanavu host\u016f v re\u00e1ln\u00e9m \u010dase a automaticky p\u0159izp\u016fsobuj\u00ed osv\u011btlen\u00ed, teplotu pokoje i doporu\u010den\u00ed wellness aktivit. Marriott integroval AI mas\u00e1\u017ee a VR meditace do sv\u00e9ho luxusn\u00edho portfolia, Six Senses nab\u00edz\u00ed DNA anal\u00fdzy a nutri\u010dn\u00ed pl\u00e1ny na m\u00edru.<\/p>\n

Kontrastn\u00ed terapie<\/strong> (kryoterapie + infra\u010derven\u00e9 sauny), flota\u010dn\u00ed tanky, hyperbarick\u00e9 komory a pulzn\u00ed elektromagnetick\u00e1 terapie se p\u0159esouvaj\u00ed z klinick\u00e9ho prost\u0159ed\u00ed do hotelov\u00fdch spa. Tyto technologie sou\u010dasn\u011b \u0159e\u0161\u00ed jeden z nejv\u011bt\u0161\u00edch provozn\u00edch probl\u00e9m\u016f \u2014 z\u00e1vislost na terapeutech \u2014 a umo\u017e\u0148uj\u00ed sn\u00ed\u017eit pod\u00edl mzdov\u00fdch n\u00e1klad\u016f na wellness tr\u017eb\u00e1ch z 55 % pod 20 %<\/strong>.<\/a><\/p>\n

Z\u00e1v\u011br: strategick\u00e1 hra, nikoliv m\u00f3dn\u00ed dopln\u011bk<\/strong><\/h2>\n

Hotelov\u00e9 wellness v roce 2026 p\u0159edstavuje trh o hodnot\u011b t\u00e9m\u011b\u0159 bilionu dolar\u016f, rostouc\u00ed tempem kolem 9 % ro\u010dn\u011b. Data jednozna\u010dn\u011b potvrzuj\u00ed, \u017ee spr\u00e1vn\u011b dimenzovan\u00e9 a designov\u011b unik\u00e1tn\u00ed wellness dok\u00e1\u017ee zv\u00fd\u0161it celkov\u00e9 p\u0159\u00edjmy hotelu o des\u00edtky a\u017e stovky procent, stabilizovat obsazenost p\u0159es sez\u00f3nn\u00ed propady a vytvo\u0159it cenovou neporovnatelnost na trhu. Kl\u00ed\u010dem k \u00fasp\u011bchu ale nen\u00ed velikost investice \u2014 je to precizn\u00ed pl\u00e1nov\u00e1n\u00ed od prvn\u00ed feasibility studie<\/a>, zapojen\u00ed wellness konzultanta p\u0159ed architektem, realistick\u00e9 dimenzov\u00e1n\u00ed na z\u00e1klad\u011b dat o skute\u010dn\u00e9 popt\u00e1vce a vytvo\u0159en\u00ed autentick\u00e9ho konceptu, kter\u00fd se stane sou\u010d\u00e1st\u00ed DNA zna\u010dky. V \u00e9\u0159e, kdy 82 %<\/a> americk\u00fdch spot\u0159ebitel\u016f pova\u017euje wellness za prioritu a generace Z s mileni\u00e1ly investuj\u00ed do wellbeingu<\/a> v\u00edce ne\u017e do \u010dehokoliv jin\u00e9ho, je wellness pro hotely nikoliv ot\u00e1zkou \u201ezda“, ale \u201ejak chyt\u0159e“.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hotely s propracovan\u00fdm wellness generuj\u00ed v\u00edce ne\u017e dvojn\u00e1sobn\u00fd celkov\u00fd p\u0159\u00edjem na pokoj oproti hotel\u016fm bez wellness nab\u00eddky. Toto zji\u0161t\u011bn\u00ed z anal\u00fdzy 11 000 hotel\u016f po cel\u00e9m sv\u011bt\u011b (HotStats\/RLA Global, 2025) potvrzuje, \u017ee wellness ji\u017e nen\u00ed luxusn\u00ed dopln\u011bk \u2014 je to strategick\u00fd motor p\u0159\u00edjm\u016f, obsazenosti a loajality host\u016f. Glob\u00e1ln\u00ed wellness ekonomika dos\u00e1hla v roce 2024 hodnoty […]<\/p>\n","protected":false},"author":18,"featured_media":17714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-17690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs"],"acf":[],"yoast_head":"\nJak na pl\u00e1nov\u00e1n\u00ed hotelov\u00e9ho wellness a co to hotel\u016fm p\u0159ineslo \u2248 IMAGINOX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginox.com\/cs\/novinky\/jak-na-planovani-hoteloveho-wellness\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak na pl\u00e1nov\u00e1n\u00ed hotelov\u00e9ho wellness a co to hotel\u016fm p\u0159ineslo \u2248 IMAGINOX\" \/>\n<meta property=\"og:description\" content=\"Hotely s propracovan\u00fdm wellness generuj\u00ed v\u00edce ne\u017e dvojn\u00e1sobn\u00fd celkov\u00fd p\u0159\u00edjem na pokoj oproti hotel\u016fm bez wellness nab\u00eddky. Toto zji\u0161t\u011bn\u00ed z anal\u00fdzy 11 000 hotel\u016f po cel\u00e9m sv\u011bt\u011b (HotStats\/RLA Global, 2025) potvrzuje, \u017ee wellness ji\u017e nen\u00ed luxusn\u00ed dopln\u011bk \u2014 je to strategick\u00fd motor p\u0159\u00edjm\u016f, obsazenosti a loajality host\u016f. 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