{"id":19747,"date":"2026-06-15T10:34:18","date_gmt":"2026-06-15T08:34:18","guid":{"rendered":"https:\/\/imaginox.com\/?p=19747"},"modified":"2026-06-15T10:52:32","modified_gmt":"2026-06-15T08:52:32","slug":"od-tenisoveho-kurtu-k-bazenu","status":"publish","type":"post","link":"https:\/\/imaginox.com\/cs\/novinky\/od-tenisoveho-kurtu-k-bazenu\/","title":{"rendered":"Od tenisov\u00e9ho kurtu k infinity poolu: Jak se zm\u011bnil sen o luxusn\u00edm bydlen\u00ed za posledn\u00edch 50 let"},"content":{"rendered":"

Je\u0161t\u011b p\u0159ed n\u011bkolika<\/strong> dek\u00e1dami byl luxusn\u00ed<\/a> d\u016fm p\u0159edev\u0161\u00edm viditeln\u00fdm symbolem \u00fasp\u011bchu.<\/strong> Dnes je sp\u00ed\u0161 soukrom\u00fdm prostorem pro klid, regeneraci, zdrav\u00fd \u017eivotn\u00ed styl a chytr\u00e9 fungov\u00e1n\u00ed dom\u00e1cnosti.<\/strong> Sen o luxusn\u00edm bydlen\u00ed<\/a> se za 50 let neztratil \u2014 jen se z\u00e1sadn\u011b prom\u011bnil.<\/strong><\/p>\n

Kdy\u017e luxus znamenal efekt<\/strong><\/h2>\n

V 70. a 80. letech<\/strong> se luxusn\u00ed bydlen\u00ed spojovalo hlavn\u011b s velikost\u00ed, reprezentac\u00ed a vybaven\u00edm, kter\u00e9 bylo na prvn\u00ed pohled vid\u011bt.<\/strong> Tenisov\u00fd kurt, velk\u00fd baz\u00e9n, dom\u00e1c\u00ed bar nebo rozlehl\u00e1 zahrada byly znaky toho, \u017ee majitel pat\u0159\u00ed do vy\u0161\u0161\u00ed spole\u010densk\u00e9 vrstvy. D\u016fm m\u011bl vzbuzovat obdiv, nikoli nutn\u011b usnad\u0148ovat ka\u017edodenn\u00ed \u017eivot.<\/strong><\/p>\n

Luxus byl tehdy \u201ena efekt\u201c<\/a>.<\/strong> V\u011bt\u0161\u00ed d\u016fm, v\u00edc prostoru a v\u00fdrazn\u011bj\u0161\u00ed dopl\u0148ky m\u011bly ukazovat \u00fasp\u011bch.<\/strong> Dne\u0161n\u00ed kupuj\u00edc\u00ed ale \u010dasto hledaj\u00ed n\u011bco jin\u00e9ho: kvalitu \u017eivota, soukrom\u00ed, flexibilitu a praktick\u00fd komfort.<\/strong><\/p>\n

Dne\u0161n\u00ed kupuj\u00edc\u00ed cht\u011bj\u00ed funkci<\/strong><\/h2>\n

Sou\u010dasn\u00e9 studie a tr\u017en\u00ed reporty ukazuj\u00ed, \u017ee preference kupuj\u00edc\u00edch se posunuly sm\u011brem k pohodl\u00ed, udr\u017eitelnosti, energetick\u00e9 \u00fa\u010dinnosti a mo\u017enostem pr\u00e1ce z domova.<\/strong> Zvl\u00e1\u0161\u0165 v luxusn\u00edm segmentu u\u017e nesta\u010d\u00ed jen presti\u017en\u00ed adresa nebo velk\u00e1 plocha. Lid\u00e9 cht\u011bj\u00ed d\u016fm<\/a>, kter\u00fd dob\u0159e funguje ka\u017ed\u00fd den.<\/strong><\/p>\n

To znamen\u00e1 nap\u0159\u00edklad kvalitn\u00ed dispozici, dostatek soukrom\u00ed, propojen\u00ed interi\u00e9ru s exteri\u00e9rem, technologick\u00e9 vybaven\u00ed a n\u00edzk\u00e9 provozn\u00ed n\u00e1klady.<\/strong> Coldwell Banker Global Luxury ve sv\u00e9m Trend Reportu 2025<\/a> uv\u00e1d\u00ed, \u017ee indoor-outdoor<\/strong> living z\u016fst\u00e1v\u00e1 jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch prvk\u016f pro luxusn\u00ed klientelu.<\/strong> Luxus se tak p\u0159esouv\u00e1 od demonstrace k u\u017eitku.<\/p>\n

Co nahradilo tenisov\u00fd kurt<\/strong><\/h2>\n

Symboly luxusu<\/strong> se m\u011bn\u00ed stejn\u011b rychle jako \u017eivotn\u00ed styl jejich majitel\u016f. Tenisov\u00fd kurt byl d\u0159\u00edve ikonou presti\u017ee, dnes ho \u010dasto nahrazuje multifunk\u010dn\u00ed wellness z\u00f3na, dom\u00e1c\u00ed fitness, venkovn\u00ed lounge nebo infinity pool.<\/strong> V\u00fdraz \u201eluxus\u201c<\/strong> se posunul od sportovn\u00ed reprezentace k regeneraci a soukrom\u00e9mu z\u00e1\u017eitku.<\/strong><\/p>\n

Dom\u00e1c\u00ed kino<\/strong> m\u011blo sv\u00e9ho \u010dasu podobnou roli jako tenisov\u00fd kurt<\/strong>: m\u011blo ukazovat technologick\u00fd n\u00e1skok a schopnost \u201em\u00edt doma v\u0161e\u201c.<\/strong> Dnes z\u016fst\u00e1v\u00e1 atraktivn\u00ed, ale \u010dast\u011bji se st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho bal\u00ed\u010dku komfortu. Kupuj\u00edc\u00ed d\u00e1vaj\u00ed p\u0159ednost prostoru, kter\u00fd lze pou\u017e\u00edvat pravideln\u011b, ne jen ob\u010das.<\/strong><\/p>\n

Wellness jako nov\u00fd standard<\/strong><\/h2>\n

Nejv\u011bt\u0161\u00ed zm\u011bna v luxusn\u00edm bydlen\u00ed je spojena s wellness<\/strong>. Global Wellness Institute<\/a> dlouhodob\u011b popisuje wellness real estate<\/strong> jako jeden z nejrychleji rostouc\u00edch segment\u016f wellness ekonomiky<\/strong>. To nen\u00ed n\u00e1hoda: \u010d\u00edm v\u00edce lid\u00ed pracuje z domova a tr\u00e1v\u00ed \u010das ve vlastn\u00edm prostoru, t\u00edm v\u00edce si cen\u00ed prost\u0159ed\u00ed, kter\u00e9 podporuje zdrav\u00ed a regeneraci.<\/strong><\/p>\n

Wellness u\u017e nen\u00ed jen hotelov\u00e1 slu\u017eba nebo v\u00edkendov\u00fd \u00fanik. St\u00e1v\u00e1 se sou\u010d\u00e1st\u00ed bydlen\u00ed.<\/a> Do pop\u0159ed\u00ed se dost\u00e1vaj\u00ed prvky jako sauna, v\u00ed\u0159ivka, dom\u00e1c\u00ed spa, kvalitn\u00ed vzduchotechnika, p\u0159irozen\u00e9 sv\u011btlo, biophilic design a tich\u00e9 z\u00f3ny pro odpo\u010dinek.<\/strong><\/p>\n

\"Infinity<\/p>\n

Baz\u00e9n, sauna, v\u00ed\u0159ivka<\/strong><\/h2>\n

Kdy\u017e se mluv\u00ed o luxusn\u00edm bydlen\u00ed, \u010dasto se porovn\u00e1vaj\u00ed t\u0159i prvky: baz\u00e9n<\/a>, sauna a v\u00ed\u0159ivka. Ka\u017ed\u00fd z nich reprezentuje jin\u00fd typ luxusu.<\/strong><\/p>\n

Baz\u00e9n<\/strong> je st\u00e1le siln\u00fd symbol presti\u017ee<\/strong>. Ve velk\u00fdch vil\u00e1ch a rezidenc\u00edch m\u00e1 reprezentativn\u00ed i praktickou funkci, zvl\u00e1\u0161\u0165 pokud jde o architektonicky v\u00fdrazn\u00fd infinity pool. Z\u00e1rove\u0148 je ale nejn\u00e1ro\u010dn\u011bj\u0161\u00ed na prostor, \u00fadr\u017ebu i sez\u00f3nnost.<\/p>\n

Sauna<\/strong> odpov\u00edd\u00e1 sou\u010dasn\u00e9mu d\u016frazu na zdrav\u00ed a regeneraci.<\/strong> Je prostorov\u011b \u00fasporn\u011bj\u0161\u00ed, funguje celoro\u010dn\u011b a p\u016fsob\u00ed m\u00e9n\u011b ok\u00e1zale ne\u017e baz\u00e9n. V luxusn\u00edm bydlen\u00ed je dnes jedn\u00edm z nejlogi\u010dt\u011bj\u0161\u00edch wellness prvk\u016f.<\/strong><\/p>\n

V\u00ed\u0159ivka<\/strong> stoj\u00ed mezi nimi. Nab\u00edz\u00ed relax<\/a>, spole\u010densk\u00fd rozm\u011br a men\u0161\u00ed n\u00e1roky na instalaci.<\/strong> Podle aktu\u00e1ln\u00edch tr\u017en\u00edch koment\u00e1\u0159\u016f roste z\u00e1jem o v\u00ed\u0159ivky a sauny v dom\u00e1cnostech, proto\u017ee lid\u00e9 hledaj\u00ed dostupn\u011bj\u0161\u00ed cestu k priv\u00e1tn\u00edmu wellness.<\/strong><\/p>\n

Srovn\u00e1n\u00ed prvk\u016f<\/strong><\/h3>\n\n\n\n\n\n\n\n
Prvek<\/strong><\/td>\nHlavn\u00ed role<\/strong><\/td>\nN\u00e1roky<\/strong><\/td>\nVn\u00edm\u00e1n\u00ed v luxusu<\/strong><\/td>\n<\/tr>\n<\/thead>\n
Baz\u00e9n<\/td>\nReprezentace, sport, letn\u00ed vyu\u017eit\u00ed<\/td>\nVysok\u00e9<\/td>\nIkonick\u00fd, ale n\u00e1ro\u010dn\u00fd<\/td>\n<\/tr>\n
Sauna<\/td>\nRegenerace, zdrav\u00ed, celoro\u010dn\u00ed provoz<\/td>\nSt\u0159edn\u00ed<\/td>\nVelmi siln\u00fd trend<\/td>\n<\/tr>\n
V\u00ed\u0159ivka<\/td>\nRelax, men\u0161\u00ed prostor, soci\u00e1ln\u00ed vyu\u017eit\u00ed<\/td>\nNi\u017e\u0161\u00ed a\u017e st\u0159edn\u00ed<\/td>\nPraktick\u00fd luxus<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"V\u00ed\u0159ivka<\/p>\n

Pro\u010d vyhr\u00e1v\u00e1 soukrom\u00ed<\/strong><\/h2>\n

Sou\u010dasn\u00fd luxusn\u00ed klient nechce jen p\u0159edv\u00e1d\u011bt majetek.<\/strong> Chce soukrom\u00ed, bezpe\u010d\u00ed a mo\u017enost \u017e\u00edt v klidu.<\/strong> To potvrzuj\u00ed i tr\u017en\u00ed reporty o luxusn\u00edm bydlen\u00ed, kter\u00e9 zd\u016fraz\u0148uj\u00ed rostouc\u00ed v\u00fdznam lokality, diskr\u00e9tnosti, indoor-outdoor propojen\u00ed a value-driven luxury<\/a>. Jin\u00fdmi slovy: luxus je dnes m\u00e9n\u011b o tom b\u00fdt vid\u011bt a v\u00edce o tom b\u00fdt v pohod\u011b.<\/strong><\/p>\n

Velk\u00fd posun p\u0159inesla tak\u00e9 pandemie. Ta zrychlila z\u00e1jem o domovy, kter\u00e9 zvl\u00e1dnou pr\u00e1ci, odpo\u010dinek i rodinn\u00fd \u017eivot na jednom m\u00edst\u011b. Kvalitn\u00ed d\u016fm u\u017e nen\u00ed jen m\u00edsto na p\u0159esp\u00e1n\u00ed, ale plnohodnotn\u00e9 z\u00e1zem\u00ed pro cel\u00fd den.<\/strong><\/p>\n

Jak h\u00fdbou trhem ceny<\/strong><\/h2>\n

V\u00fdvoj cen luxusn\u00edch nemovitost\u00ed ukazuje, \u017ee trh se stal selektivn\u011bj\u0161\u00edm, ale z\u00e1rove\u0148 stabiln\u011b atraktivn\u00edm.<\/strong> Realtor.com<\/a> uv\u00e1d\u00ed, \u017ee v roce 2025<\/strong> si segment nemovitost\u00ed nad 1 milion dolar\u016f<\/strong> udr\u017eoval siln\u011bj\u0161\u00ed v\u00fdkonnost ne\u017e st\u0159edn\u00ed trh a prod\u00e1val se relativn\u011b l\u00e9pe ne\u017e levn\u011bj\u0161\u00ed segmenty. To nazna\u010duje, \u017ee luxusn\u00ed bydlen\u00ed z\u016fst\u00e1v\u00e1 \u017e\u00e1dan\u00e9 i p\u0159i prom\u011bnliv\u00fdch podm\u00ednk\u00e1ch.<\/strong><\/p>\n

Podobn\u011b UBS<\/a> ve sv\u00e9 zpr\u00e1v\u011b o \u0161v\u00fdcarsk\u00e9m trhu ukazuje, \u017ee luxusn\u00ed reziden\u010dn\u00ed trh d\u00e1l roste<\/strong>, i kdy\u017e tempo je v n\u011bkter\u00fdch regionech pomalej\u0161\u00ed ne\u017e d\u0159\u00edve. Jin\u00fdmi slovy: skute\u010dn\u00fd luxusn\u00ed segment b\u00fdv\u00e1 odoln\u00fd, proto\u017ee je spojen\u00fd s nedostatkem, lokalitou a \u017eivotn\u00edm stylem, kter\u00fd nejde snadno nahradit.<\/strong><\/p>\n

Luxusn\u00ed bydlen\u00ed a zdrav\u00ed<\/strong><\/h2>\n

Jedn\u00edm z nejzaj\u00edmav\u011bj\u0161\u00edch trend\u016f<\/strong> je propojen\u00ed bydlen\u00ed a zdrav\u00ed. Global Wellness Institute<\/a> i dal\u0161\u00ed studie ukazuj\u00ed, \u017ee wellness<\/a> real estate roste pr\u00e1v\u011b proto, \u017ee lid\u00e9 vn\u00edmaj\u00ed domov jako prostor, kter\u00fd m\u00e1 aktivn\u011b podporovat jejich pohodu. Nejde u\u017e jen o estetiku, ale o prost\u0159ed\u00ed, kter\u00e9 ovliv\u0148uje sp\u00e1nek, stres, pohyb i regeneraci.<\/strong><\/p>\n

Do t\u00e9to logiky zapad\u00e1 i rostouc\u00ed z\u00e1jem o dom\u00e1c\u00ed spa, lep\u0161\u00ed vzduch, filtraci vody, sv\u011bteln\u00e9 re\u017eimy a m\u00edstnosti ur\u010den\u00e9 k cvi\u010den\u00ed nebo meditaci.<\/strong> ISPA<\/a> nav\u00edc ve sv\u00e9m consumer snapshot reportu ukazuje, \u017ee lid\u00e9 spojuj\u00ed wellness a spa s self-care a \u00falevou od stresu. To je p\u0159esn\u011b ten d\u016fvod, pro\u010d se priv\u00e1tn\u00ed wellness st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed luxusn\u00edho domu.<\/strong><\/p>\n

\"Sauna<\/p>\n

Co bude d\u00e1l<\/strong><\/h2>\n

Budoucnost luxusn\u00edho bydlen\u00ed<\/strong> bude pravd\u011bpodobn\u011b je\u0161t\u011b v\u00edc personalizovan\u00e1. V\u00edt\u011bzit budou domy, kter\u00e9 umo\u017en\u00ed majiteli \u017e\u00edt p\u0159esn\u011b podle jeho rytmu: pracovat, odpo\u010d\u00edvat, sportovat, regenerovat a z\u00e1rove\u0148 \u0161et\u0159it energii.<\/strong> Luxus<\/a> se tak bude d\u00e1l vzdalovat od univerz\u00e1ln\u00edho modelu a p\u0159ibli\u017eovat se individu\u00e1ln\u00edmu \u017eivotn\u00edmu stylu.<\/p>\n

Neznamen\u00e1 to konec baz\u00e9n\u016f nebo dom\u00e1c\u00edch kin. Znamen\u00e1 to sp\u00ed\u0161, \u017ee u\u017e nebudou automatickou definic\u00ed luxusu<\/a>. Budou jen jednou z mo\u017enost\u00ed v \u0161ir\u0161\u00edm menu. Pro n\u011bkoho bude d\u016fle\u017eit\u011bj\u0161\u00ed sauna, pro jin\u00e9ho terasy a v\u00fdhled, pro dal\u0161\u00edho chytr\u00e1 dom\u00e1cnost nebo architektura bez kompromis\u016f.<\/strong><\/p>\n

Z\u00e1v\u011br<\/strong><\/h2>\n

Za posledn\u00edch 50 let<\/strong> se sen o luxusn\u00edm bydlen\u00ed<\/a> prom\u011bnil od ok\u00e1zalosti k funk\u010dn\u00edmu komfortu.<\/strong> Tenisov\u00fd kurt, dom\u00e1c\u00ed kino a baz\u00e9n kdysi p\u0159edstavovaly status; dnes je luxus \u010d\u00edm d\u00e1l v\u00edc spojen s wellness, soukrom\u00edm, udr\u017eitelnost\u00ed a chytr\u00fdm vyu\u017eit\u00edm prostoru.<\/strong> Baz\u00e9n z\u016fst\u00e1v\u00e1 ikonou, sauna je symbolem nov\u00e9ho zdrav\u00e9ho luxusu a v\u00ed\u0159ivka praktick\u00fdm kompromisem pro ka\u017edodenn\u00ed relax<\/a>.<\/strong><\/p>\n

Modern\u00ed luxusn\u00ed bydlen\u00ed u\u017e nen\u00ed o tom, co nejv\u00edc ohrom\u00ed okol\u00ed. Je o tom, co nejl\u00e9pe slou\u017e\u00ed \u017eivotu uvnit\u0159.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Je\u0161t\u011b p\u0159ed n\u011bkolika dek\u00e1dami byl luxusn\u00ed d\u016fm p\u0159edev\u0161\u00edm viditeln\u00fdm symbolem \u00fasp\u011bchu. Dnes je sp\u00ed\u0161 soukrom\u00fdm prostorem pro klid, regeneraci, zdrav\u00fd \u017eivotn\u00ed styl a chytr\u00e9 fungov\u00e1n\u00ed dom\u00e1cnosti. Sen o luxusn\u00edm bydlen\u00ed se za 50 let neztratil \u2014 jen se z\u00e1sadn\u011b prom\u011bnil. Kdy\u017e luxus znamenal efekt V 70. a 80. letech se luxusn\u00ed bydlen\u00ed spojovalo hlavn\u011b s […]<\/p>\n","protected":false},"author":18,"featured_media":19799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-19747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs"],"acf":[],"yoast_head":"\nOd tenisov\u00e9ho kurtu k infinity poolu: Jak se zm\u011bnil sen o luxusn\u00edm bydlen\u00ed za posledn\u00edch 50 let \u2248 IMAGINOX<\/title>\n<meta name=\"description\" content=\"Kdysi tenisov\u00fd kurt, dnes nekone\u010dn\u00fd baz\u00e9n. Co dnes charakterizuje skute\u010dn\u011b luxusn\u00ed bydlen\u00ed? 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