{"id":20306,"date":"2026-07-15T09:26:49","date_gmt":"2026-07-15T07:26:49","guid":{"rendered":"https:\/\/imaginox.com\/?p=20306"},"modified":"2026-07-15T09:26:49","modified_gmt":"2026-07-15T07:26:49","slug":"male-wellness-na-klic","status":"publish","type":"post","link":"https:\/\/imaginox.com\/cs\/novinky\/male-wellness-na-klic\/","title":{"rendered":"Mal\u00e9 wellness na kl\u00ed\u010d: od n\u00e1vrhu po realizaci"},"content":{"rendered":"

Wellness<\/a> nemus\u00ed b\u00fdt rozlehl\u00fd<\/strong> spa komplex s des\u00edtkami procedur a vlastn\u00edm person\u00e1lem. St\u00e1le v\u00edce hotel\u016f, penzion\u016f a men\u0161\u00edch reziden\u010dn\u00edch projekt\u016f s\u00e1z\u00ed na kompaktn\u00ed, dob\u0159e promy\u0161len\u00e9 wellness \u0159e\u0161en\u00ed<\/strong> – a v\u00fdsledky jim d\u00e1vaj\u00ed za pravdu. Mal\u00e9 wellness na kl\u00ed\u010d<\/strong>, spr\u00e1vn\u011b navr\u017een\u00e9 a vybaven\u00e9, dok\u00e1\u017ee generovat stejnou p\u0159idanou hodnotu jako velk\u00fd spa<\/strong> \u2014 p\u0159i zlomku investice i provozn\u00edch n\u00e1klad\u016f.<\/p>\n

Kl\u00ed\u010dem je ov\u0161em po\u0159ad\u00ed, ve kter\u00e9m se rozhodnut\u00ed d\u011blaj\u00ed. Kdo za\u010dne v\u00fdb\u011brem produkt\u016f, skon\u010d\u00ed s prostorem, kde nic po\u0159\u00e1dn\u011b nesed\u00ed. Kdo za\u010dne prostorem a lokalitou, z\u00edsk\u00e1 wellness, kter\u00e9 funguje.<\/strong><\/p>\n

Nejd\u0159\u00edve prostor – teprve pak produkty<\/strong><\/h2>\n

Prvn\u00edm krokem ka\u017ed\u00e9ho wellness projektu<\/strong> mus\u00ed b\u00fdt poctiv\u00e1 anal\u00fdza dostupn\u00e9ho prostoru<\/a>.<\/strong> Ne katalog produkt\u016f, ne inspira\u010dn\u00ed fotografie na Pinterestu \u2014 prostor. Kolik metr\u016f \u010dtvere\u010dn\u00edch je k dispozici? Jak\u00e1 je sv\u011btl\u00e1 v\u00fd\u0161ka? Kde jsou p\u0159\u00edvody vody, odvody a elektrick\u00e9 p\u0159\u00edpojky? Kudy vede vzduchotechnika? Je prostor v p\u0159\u00edzem\u00ed, v suter\u00e9nu, nebo na st\u0159e\u0161e?<\/p>\n

Ka\u017ed\u00e1 z t\u011bchto ot\u00e1zek p\u0159\u00edmo ovliv\u0148uje, co v dan\u00e9m prostoru v\u016fbec lze realizovat.<\/strong> Sauna<\/strong> pot\u0159ebuje odvod vzduchu, v\u00ed\u0159ivka<\/strong> technickou m\u00edstnost o minim\u00e1ln\u011b 8\u201310 m\u00b2, p\u0159elivn\u00fd baz\u00e9n<\/strong> vyrovn\u00e1vac\u00ed n\u00e1dr\u017e. Pokud tyto po\u017eadavky prostor fyzicky neumo\u017e\u0148uje, \u017e\u00e1dn\u00fd sebehez\u010d\u00ed katalog situaci nevy\u0159e\u0161\u00ed. Naopak: s p\u0159esnou znalost\u00ed prostoru dok\u00e1\u017ee zku\u0161en\u00fd v\u00fdrobce navrhnout \u0159e\u0161en\u00ed, kter\u00e9 by bez t\u00e9to znalosti nikdy nevzniklo.<\/strong><\/p>\n

Praktick\u00e9 doporu\u010den\u00ed: p\u0159ed prvn\u00ed sch\u016fzkou<\/strong> s dodavatelem si p\u0159ipravte v\u00fdkres prostoru se zam\u011b\u0159en\u00edm, fotografiemi a informacemi o technick\u00e9 infrastruktu\u0159e.<\/strong> U\u0161et\u0159\u00edte si t\u00edm n\u011bkolik kol zbyte\u010dn\u00fdch konzultac\u00ed.<\/p>\n

Lokalita a typ provozu rozhoduj\u00ed o v\u0161em ostatn\u00edm<\/strong><\/h2>\n

Druh\u00fd kl\u00ed\u010dov\u00fd parametr je lokalita a charakter provozu.<\/strong> Hotel v alpsk\u00e9m skiare\u00e1lu m\u00e1 jin\u00e9 pot\u0159eby ne\u017e boutique hotel v centru Prahy<\/strong>. Venkovsk\u00fd wellness penzion s p\u0159evahou v\u00edkendov\u00fdch host\u016f funguje jinak ne\u017e urban hotel s pr\u016fb\u011b\u017enou businessovou klientelou.<\/p>\n

Alpsk\u00fd nebo horsk\u00fd resort<\/a><\/strong> \u2014 host\u00e9 p\u0159ich\u00e1zej\u00ed fyzicky unaven\u00ed<\/strong> po celodenn\u00edm ly\u017eov\u00e1n\u00ed nebo trekkingu. Prioritou je aktivn\u00ed regenerace:<\/strong> v\u00ed\u0159ivka pro uvoln\u011bn\u00ed sval\u016f, sauna pro proh\u0159\u00e1t\u00ed a imunitn\u00ed stimulaci, ochlazovac\u00ed prvek pro kontrastn\u00ed terapii.<\/strong> Wellness se st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed ka\u017edodenn\u00edho programu,<\/strong> nikoli v\u00fdjime\u010dn\u00fdm bonusem \u2014 a n\u00e1vratnost investice je proto velmi rychl\u00e1.<\/strong><\/p>\n

Boutique hotel nebo design hotel ve m\u011bst\u011b<\/a><\/strong> \u2014 host\u00e9 hledaj\u00ed soukrom\u00ed, klidn\u00e9 odreagov\u00e1n\u00ed a pr\u00e9miov\u00fd z\u00e1\u017eitek.<\/strong> Zde m\u00e1 smysl p\u0159em\u00fd\u0161let o priv\u00e1tn\u00edm wellness p\u0159\u00edstupn\u00e9m pouze na rezervaci. Men\u0161\u00ed prostor, ale vy\u0161\u0161\u00ed exkluzivita<\/strong> \u2014 a vy\u0161\u0161\u00ed mo\u017enost zpoplatn\u011bn\u00ed p\u0159\u00edstupu.<\/p>\n

Venkovsk\u00fd penzion nebo agroturismus<\/strong> \u2014 wellness jako diferenci\u00e1tor oproti konkurenci.<\/strong> Sauna a v\u00ed\u0159ivka<\/a> jako d\u016fvod, pro\u010d si host\u00e9 vyberou pr\u00e1v\u011b tento penzion a pro\u010d se vr\u00e1t\u00ed. Investice nemus\u00ed b\u00fdt velk\u00e1, ale mus\u00ed b\u00fdt viditeln\u00e1 a dob\u0159e komunikovan\u00e1.<\/strong><\/p>\n

\"Modern\u00ed<\/p>\n

Spole\u010dn\u00e9, nebo priv\u00e1tn\u00ed wellness? Kl\u00ed\u010dov\u00e9 rozhodnut\u00ed<\/strong><\/h2>\n

Tato ot\u00e1zka je pro mal\u00fd hotel mo\u017en\u00e1 nejd\u016fle\u017eit\u011bj\u0161\u00ed ze v\u0161ech. A odpov\u011b\u010f nen\u00ed jednozna\u010dn\u00e1 – z\u00e1vis\u00ed na kombinaci n\u011bkolika faktor\u016f.<\/strong><\/p>\n

Spole\u010dn\u00e9 wellness<\/strong> <\/a>\u2014 p\u0159\u00edstupn\u00e9 v\u0161em host\u016fm b\u011bhem provozn\u00ed doby<\/strong> \u2014 m\u00e1 smysl tehdy, kdy\u017e hotel dosahuje dostate\u010dn\u00e9 obsazenosti a wellness prostor bude pr\u016fb\u011b\u017en\u011b vyu\u017e\u00edv\u00e1n. V\u00fdhoda<\/strong>: wellness se st\u00e1v\u00e1 standardn\u00ed sou\u010d\u00e1st\u00ed nab\u00eddky<\/strong>, kterou z\u00e1kazn\u00edci vn\u00edmaj\u00ed jako samoz\u0159ejm\u00fd benefit a zohled\u0148uj\u00ed p\u0159i v\u00fdb\u011bru ubytov\u00e1n\u00ed. Nev\u00fdhoda:<\/strong> p\u0159i n\u00edzk\u00e9 obsazenosti jsou provozn\u00ed n\u00e1klady<\/strong> (energie, chemie, \u00fadr\u017eba) fixn\u00ed bez ohledu na vyu\u017eit\u00ed.<\/p>\n

Priv\u00e1tn\u00ed wellness<\/a> na rezervaci<\/strong> \u2014 vyhrazen\u00fd \u010das pro konkr\u00e9tn\u00edho hosta nebo skupinu<\/strong> \u2014 je \u0159e\u0161en\u00edm pro men\u0161\u00ed hotely, kde by spole\u010dn\u00e9 wellness vedlo k nevyu\u017eit\u00e9mu provozu. P\u0159in\u00e1\u0161\u00ed z\u00e1sadn\u00ed v\u00fdhodu: mo\u017enost wellness zpoplatnit jako pr\u00e9miovou slu\u017ebu.<\/strong> Hotelov\u00e1 v\u00ed\u0159ivka nebo priv\u00e1tn\u00ed sauna rezervovan\u00e1 na 90 minut pro dva m\u016f\u017ee generovat p\u0159\u00edjem 800\u20132 000 K\u010d za sezen\u00ed<\/strong> \u2014 bez person\u00e1lu, bez obsluhy, jen s automatizovanou technologi\u00ed. ROI priv\u00e1tn\u00edho wellness je v mnoha p\u0159\u00edpadech krat\u0161\u00ed ne\u017e u spole\u010dn\u00e9ho provozu.<\/strong><\/p>\n

Kombinace obou model\u016f<\/strong> \u2014 sauna a ochlazovac\u00ed prvek jako spole\u010dn\u011b p\u0159\u00edstupn\u00e9, v\u00ed\u0159ivka jako priv\u00e1tn\u00ed \u2014 je elegantn\u00ed \u0159e\u0161en\u00ed, kter\u00e9 umo\u017e\u0148uje nab\u00eddnout jak inkluzivn\u00ed benefit, tak pr\u00e9miov\u00fd z\u00e1\u017eitek nav\u00edc. Pro hotely s 20\u201350 pokoji je tato kombinace velmi \u010dasto optim\u00e1ln\u00ed.<\/strong><\/p>\n

\"Designov\u00e1<\/p>\n

Jak\u00e9 vybaven\u00ed do mal\u00e9ho komer\u010dn\u00edho wellness?<\/strong><\/h2>\n

P\u0159i omezen\u00e9m prostoru a rozpo\u010dtu je kl\u00ed\u010dov\u00e1 prioritizace<\/a>.<\/strong> Ne v\u0161e mus\u00ed b\u00fdt hned – ale to, co se zrealizuje, mus\u00ed b\u00fdt kvalitn\u00ed a provozuschopn\u00e9 pro komer\u010dn\u00ed provoz.<\/p>\n

Sauna<\/strong><\/a> je nejuniverz\u00e1ln\u011bj\u0161\u00ed volbou.<\/strong> Zabere relativn\u011b m\u00e1lo m\u00edsta (od 4\u20136 m\u00b2),<\/strong> provozn\u00ed n\u00e1klady jsou p\u0159edv\u00eddateln\u00e9, nepot\u0159ebuje vodn\u00ed p\u0159\u00edpojku a p\u0159i spr\u00e1vn\u00e9m navr\u017een\u00ed ji obsluha nepot\u0159ebuje<\/strong> – sta\u010d\u00ed automatick\u00e9 \u0159\u00edzen\u00ed s d\u00e1lkov\u00fdm ovl\u00e1d\u00e1n\u00edm nebo aplikac\u00ed. Pro mal\u00fd hotel je sauna nejrychlej\u0161\u00ed cestou k funk\u010dn\u00edmu wellness. TAO sauny<\/a> od IMAGINOX jsou vyr\u00e1b\u011bny p\u0159\u00edmo pro komer\u010dn\u00ed provoz \u2014 s d\u00e1lkov\u00fdm ovl\u00e1d\u00e1n\u00edm, automatick\u00fdm p\u0159eh\u0159\u00e1t\u00edm a prodlou\u017eenou \u017eivotnost\u00ed pro intenzivn\u00ed vyu\u017eit\u00ed.<\/strong><\/p>\n

V\u00ed\u0159ivka<\/strong><\/a> p\u0159id\u00e1v\u00e1 aktivn\u00ed vodn\u00ed prvek<\/strong> a v\u00fdrazn\u011b zvy\u0161uje atraktivitu wellness z\u00f3ny.<\/strong> Nerezov\u00e1 v\u00ed\u0159ivka je pro komer\u010dn\u00ed provoz jednozna\u010dnou volbou: nep\u00f3r\u00e9zn\u00ed povrch, minim\u00e1ln\u00ed \u00fadr\u017eba, \u017e\u00e1dn\u00e1 v\u00fdm\u011bna folie, \u017e\u00e1dn\u00e9 odpad\u00e1v\u00e1n\u00ed obklad\u016f.<\/strong> Nev\u00fdhodou je nutnost technick\u00e9 m\u00edstnosti – to je prvn\u00ed v\u011bc, kterou je t\u0159eba ov\u011b\u0159it je\u0161t\u011b p\u0159ed rozhodnut\u00edm o v\u00ed\u0159ivce. IMAGINOX navrhuje v\u00ed\u0159ivky p\u0159\u00edmo pro hotelov\u00fd provoz s automatick\u00fdm chemick\u00fdm hospod\u00e1\u0159stv\u00edm a vzd\u00e1lenou spr\u00e1vou.<\/strong><\/p>\n

Ochlazovac\u00ed baz\u00e9nek<\/a> nebo sprcha<\/strong> je t\u0159et\u00edm pil\u00ed\u0159em funk\u010dn\u00edho wellness cyklu. Nemus\u00ed j\u00edt o velk\u00fd ochlazovac\u00ed baz\u00e9n \u2014 i kompaktn\u00ed nerezov\u00fd baz\u00e9nek nebo kvalitn\u00ed z\u00e1\u017eitkov\u00e1 sprcha dosta\u010duje k tomu, aby host\u00e9 mohli absolvovat klasick\u00fd hork\u00fd-studen\u00fd cyklus, kter\u00fd maximalizuje zdravotn\u00ed \u00fa\u010dinky saunov\u00e1n\u00ed.<\/strong><\/p>\n

Co zat\u00edm vynechat?<\/strong> Parn\u00ed kabina<\/a>, soln\u00e1 st\u011bna nebo ledov\u00e1 jeskyn\u011b jsou skv\u011bl\u00e9 dopl\u0148ky – ale pro prvn\u00ed f\u00e1zi mal\u00e9ho komer\u010dn\u00edho wellness zbyte\u010dn\u011b komplikuj\u00ed projekt a zvy\u0161uj\u00ed investici. P\u0159idejte je tehdy, kdy\u017e z\u00e1kladn\u00ed wellness funguje a generuje p\u0159\u00edjem.<\/strong><\/p>\n

\"Luxusn\u00ed<\/p>\n

Realizace na kl\u00ed\u010d: pro\u010d nezkou\u0161et skl\u00e1dat projekt s\u00e1m<\/strong><\/h2>\n

Mal\u00e9 wellness<\/strong> m\u00e1 jednu z\u00e1ludnost: zd\u00e1 se jednoduch\u00e9, a proto se mnoz\u00ed investo\u0159i pokou\u0161ej\u00ed projekt skl\u00e1dat sami z r\u016fzn\u00fdch dodavatel\u016f.<\/strong> Sauna od jednoho, v\u00ed\u0159ivka od druh\u00e9ho, technologie od t\u0159et\u00edho. V\u00fdsledek b\u00fdv\u00e1 dra\u017e\u0161\u00ed, realizace del\u0161\u00ed a odpov\u011bdnost za funk\u010dnost celku nen\u00ed jasn\u00e1.<\/p>\n

Realizace na kl\u00ed\u010d od jednoho dodavatele, kter\u00fd pokryje n\u00e1vrh, v\u00fdrobu, instalaci i servis, m\u00e1 v komer\u010dn\u00edm provozu jasnou logiku.<\/strong> Jeden kontaktn\u00ed bod, jeden z\u00e1ru\u010dn\u00ed r\u00e1mec, jeden servisn\u00ed partner.<\/a> P\u0159i v\u00fdpadku v\u00ed\u0159ivky nebo sauny v pln\u00e9 hotelov\u00e9 obsazenosti nen\u00ed \u010das na koordinaci t\u0159\u00ed r\u016fzn\u00fdch firem.<\/p>\n

IMAGINOX realizuje mal\u00e1 komer\u010dn\u00ed wellness jako celkov\u00e9 projekty – od prvn\u00ed konzultace p\u0159es n\u00e1vrh dispozice a\u017e po zprovozn\u011bn\u00ed a za\u0161kolen\u00ed person\u00e1lu.<\/strong> Ka\u017ed\u00e9 \u0159e\u0161en\u00ed vznik\u00e1 pro konkr\u00e9tn\u00ed prostor, konkr\u00e9tn\u00ed lokalitu a konkr\u00e9tn\u00ed typ provozu. V\u00edce informac\u00ed a referen\u010dn\u00ed projekty najdete na www.imaginox.com\/cs\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Wellness nemus\u00ed b\u00fdt rozlehl\u00fd spa komplex s des\u00edtkami procedur a vlastn\u00edm person\u00e1lem. St\u00e1le v\u00edce hotel\u016f, penzion\u016f a men\u0161\u00edch reziden\u010dn\u00edch projekt\u016f s\u00e1z\u00ed na kompaktn\u00ed, dob\u0159e promy\u0161len\u00e9 wellness \u0159e\u0161en\u00ed – a v\u00fdsledky jim d\u00e1vaj\u00ed za pravdu. Mal\u00e9 wellness na kl\u00ed\u010d, spr\u00e1vn\u011b navr\u017een\u00e9 a vybaven\u00e9, dok\u00e1\u017ee generovat stejnou p\u0159idanou hodnotu jako velk\u00fd spa \u2014 p\u0159i zlomku investice i […]<\/p>\n","protected":false},"author":18,"featured_media":15102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-20306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs"],"acf":[],"yoast_head":"\nMal\u00e9 wellness na kl\u00ed\u010d: od n\u00e1vrhu po realizaci \u2248 IMAGINOX<\/title>\n<meta name=\"description\" content=\"Pl\u00e1nujete realizaci mal\u00e9ho wellness? Neza\u010d\u00ednejte v\u00fdb\u011brem produkt\u016f. 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