{"id":20670,"date":"2026-09-08T14:30:22","date_gmt":"2026-09-08T12:30:22","guid":{"rendered":"https:\/\/imaginox.com\/?p=20670"},"modified":"2026-09-08T14:31:18","modified_gmt":"2026-09-08T12:31:18","slug":"panoramaticke-wellness-jako-soucast-architektury-resortu","status":"publish","type":"post","link":"https:\/\/imaginox.com\/cs\/novinky\/panoramaticke-wellness-jako-soucast-architektury-resortu\/","title":{"rendered":"Panoramatick\u00e9 wellness jako sou\u010d\u00e1st architektury resortu"},"content":{"rendered":"

Je\u0161t\u011b p\u0159ed n\u011bkolika lety bylo wellness v hotelov\u00fdch projektech vn\u00edm\u00e1no p\u0159edev\u0161\u00edm jako soubor jednotliv\u00fdch provoz\u016f \u2013 baz\u00e9n, sauna<\/a>, parn\u00ed l\u00e1ze\u0148, n\u011bkolik mas\u00e1\u017en\u00edch m\u00edstnost\u00ed a prostor ur\u010den\u00fd k relaxaci.<\/strong><\/p>\n

U sou\u010dasn\u00fdch resort\u016f se v\u0161ak tato p\u0159edstava postupn\u011b prom\u011b\u0148uje. Wellness zauj\u00edm\u00e1 m\u00edsta na st\u0159ech\u00e1ch hotel\u016f, vystupuje ze sva\u017eit\u00fdch pozemk\u016f, otev\u00edr\u00e1 se sm\u011brem do \u00fadol\u00ed nebo prost\u0159ednictv\u00edm vodn\u00ed hladiny vizu\u00e1ln\u011b navazuje na vzd\u00e1len\u00fd horizont. Smyslem p\u0159itom nen\u00ed pouze vytvo\u0159it atraktivn\u00ed kulisu pro fotografie. Panoramatick\u00e9 wellness se st\u00e1le \u010dast\u011bji pod\u00edl\u00ed na samotn\u00e9 architektonick\u00e9 identit\u011b resortu.<\/strong><\/p>\n

D\u016fvod t\u00e9to zm\u011bny je pom\u011brn\u011b p\u0159\u00edmo\u010dar\u00fd. Hotelov\u00fd host si dnes nekupuje pouze ubytov\u00e1n\u00ed a mo\u017enost vyu\u017e\u00edt spa. Vyhled\u00e1v\u00e1 z\u00e1\u017eitek, kter\u00fd je spojen\u00fd s konkr\u00e9tn\u00ed lokalitou. Pr\u00e1v\u011b wellness m\u016f\u017ee nab\u00eddnout velmi p\u0159irozen\u00fd zp\u016fsob, jak do n\u011bj okoln\u00ed krajinu aktivn\u011b zapojit.<\/strong><\/p>\n

Wellness u\u017e nen\u00ed samostatn\u00e1 m\u00edstnost. St\u00e1v\u00e1 se sou\u010d\u00e1st\u00ed hotelov\u00e9ho konceptu<\/strong><\/h2>\n

M\u00edsto tradi\u010dn\u00edho spa postaven\u00e9ho p\u0159edev\u0161\u00edm na treatment rooms a baz\u00e9nov\u00e9 \u010d\u00e1sti se v hotelov\u00fdch projektech objevuj\u00ed komplexn\u011bj\u0161\u00ed wellness programy,<\/strong> kter\u00e9 zasahuj\u00ed do r\u016fzn\u00fdch \u010d\u00e1st\u00ed resortu. Pat\u0159\u00ed do nich hydroterapie, sauny, fitness, j\u00f3ga, venkovn\u00ed aktivity i r\u016fzn\u00e9 typy relaxa\u010dn\u00edch z\u00f3n<\/strong>. Spolu s t\u00edm se prom\u011b\u0148uje tak\u00e9 \u00faloha architekta.<\/p>\n

Wellness u\u017e nen\u00ed mo\u017en\u00e9 jednodu\u0161e um\u00edstit do \u010d\u00e1sti dispozice, kter\u00e1 z\u016fstala p\u0159i navrhov\u00e1n\u00ed hotelu nevyu\u017eit\u00e1. Z\u00e1kladn\u00ed rozhodnut\u00ed mus\u00ed vznikat ji\u017e v ran\u00e9 f\u00e1zi projektu:<\/p>\n

-kde se host poprv\u00e9 dostane do kontaktu s krajinou,<\/strong><\/p>\n

-kter\u00fdm sm\u011brem bude orientov\u00e1na vodn\u00ed hladina,<\/strong><\/p>\n

-kter\u00e9 \u010d\u00e1sti wellness programu maj\u00ed vyu\u017e\u00edvat panoramatick\u00fd v\u00fdhled a kter\u00e9 naopak pot\u0159ebuj\u00ed v\u011bt\u0161\u00ed m\u00edru soukrom\u00ed,<\/p>\n

-jak bude wellness navazovat na hotelov\u00e9 pokoje, exteri\u00e9r a okoln\u00ed krajinu,<\/p>\n

-jak\u00fdm zp\u016fsobem se budou jednotliv\u00e9 prostory hostovi b\u011bhem pobytu postupn\u011b otev\u00edrat.<\/strong><\/p>\n

Promy\u0161len\u00fd n\u00e1vrh wellness proto neza\u010d\u00edn\u00e1 v\u00fdb\u011brem konkr\u00e9tn\u00ed sauny ani rozhodnut\u00edm o technologii baz\u00e9nu. Jeho z\u00e1klady vznikaj\u00ed u\u017e p\u0159i tvorb\u011b urbanistick\u00e9ho a architektonick\u00e9ho konceptu cel\u00e9ho resortu.<\/p>\n

Krajina jako jeden z materi\u00e1l\u016f architektury<\/strong><\/h3>\n

V panoramatick\u00e9m wellness nen\u00ed v\u00fdhled pouze p\u0159\u00edjemn\u00fdm d\u016fsledkem pou\u017eit\u00ed velk\u00e9ho prosklen\u00ed. M\u016f\u017ee se st\u00e1t plnohodnotnou sou\u010d\u00e1st\u00ed kompozice, podobn\u011b jako sv\u011btlo, voda nebo pou\u017eit\u00e9 materi\u00e1ly.<\/strong><\/p>\n

Architekt pracuje s horsk\u00fdm horizontem,<\/strong> pohledem do \u00fadol\u00ed, na pob\u0159e\u017e\u00ed, les nebo vodn\u00ed plochu a ur\u010duje, v jak\u00e9m okam\u017eiku, z jak\u00e9ho m\u00edsta a jak\u00fdm zp\u016fsobem host okoln\u00ed prost\u0159ed\u00ed uvid\u00ed.<\/p>\n

P\u0159\u00edkladem tohoto p\u0159\u00edstupu je Hotel Milla Montis v Dolomitech<\/a>. V\u00fdhled na horsk\u00e9 panorama zde nen\u00ed vyhrazen pouze hotelov\u00fdm pokoj\u016fm. Orientov\u00e1ny jsou k n\u011bmu tak\u00e9 bar, restaurace a spa. Studio Peter Pichler Architecture jednotliv\u00e9 pohledy na okoln\u00ed krajinu popisuje jako obrazy, kter\u00e9 architektura r\u00e1muje.<\/strong><\/p>\n

Samotn\u00e1 stavba se tak nesna\u017e\u00ed p\u0159ed krajinou vytvo\u0159it dal\u0161\u00ed atrakci.<\/strong> Jej\u00edm \u00fakolem je naopak umo\u017enit, aby se hlavn\u00edm vizu\u00e1ln\u00edm z\u00e1\u017eitkem stala krajina samotn\u00e1.<\/p>\n

V\u00fdhled nen\u00ed pouze estetickou p\u0159idanou hodnotou<\/strong><\/h2>\n

Tento p\u0159\u00edstup m\u00e1 oporu tak\u00e9 v environment\u00e1ln\u00ed psychologii.<\/p>\n

Meta-anal\u00fdza publikovan\u00e1 v roce 2025 vyhodnotila v\u00fdsledky 28 studi\u00ed,<\/strong> kter\u00e9 zkoumaly p\u016fsoben\u00ed pohledu na p\u0159\u00edrodu prost\u0159ednictv\u00edm oken. V\u00fdsledky celkov\u011b uk\u00e1zaly pozitivn\u00ed vztah k wellbeingu, mimo jin\u00e9 ni\u017e\u0161\u00ed \u00farove\u0148 stresu, pozitivn\u011bj\u0161\u00ed emo\u010dn\u00ed stav a n\u011bkter\u00e9 p\u0159\u00edzniv\u00e9 fyziologick\u00e9 ukazatele. Auto\u0159i sou\u010dasn\u011b upozor\u0148uj\u00ed na to, \u017ee velikost t\u011bchto \u00fa\u010dink\u016f se mezi jednotliv\u00fdmi studiemi v\u00fdrazn\u011b li\u0161ila.<\/p>\n

Pro n\u00e1vrh wellness je v\u0161ak d\u016fle\u017eit\u00fd p\u0159edev\u0161\u00edm samotn\u00fd princip. Pokud m\u00e1 spa pom\u00e1hat hostovi zpomalit, omezit mno\u017estv\u00ed okoln\u00edch podn\u011bt\u016f a vytvo\u0159it prost\u0159ed\u00ed podporuj\u00edc\u00ed regeneraci, m\u016f\u017ee kontakt s p\u0159\u00edrodou p\u0159edstavovat jeden z n\u00e1stroj\u016f, kter\u00fd k tomuto c\u00edli p\u0159isp\u00edv\u00e1.<\/p>\n

Panoramatick\u00e9 prosklen\u00ed proto nemus\u00ed fungovat pouze jako v\u00fdrazn\u00e9 designov\u00e9 gesto. M\u016f\u017ee se st\u00e1t funk\u010dn\u00ed sou\u010d\u00e1st\u00ed cel\u00e9ho wellness z\u00e1\u017eitku.<\/strong><\/p>\n

Baz\u00e9n jako vizu\u00e1ln\u00ed spojen\u00ed s horizontem<\/strong><\/h3>\n

Jedn\u00edm z nejv\u00fdrazn\u011bj\u0161\u00edch prvk\u016f, se kter\u00fdmi lze v panoramatick\u00e9m wellness pracovat, je voda.<\/p>\n

Jej\u00ed schopnost odr\u00e1\u017eet okoln\u00ed prost\u0159ed\u00ed, oblohu a sv\u011btlo umo\u017e\u0148uje vytv\u00e1\u0159et vztah mezi architekturou a krajinou zp\u016fsobem, kter\u00e9ho je prost\u0159ednictv\u00edm jin\u00fdch materi\u00e1l\u016f obt\u00ed\u017en\u00e9 dos\u00e1hnout.<\/p>\n

V\u00fdrazn\u00fdm p\u0159\u00edkladem je Hotel Hubertus v Ji\u017en\u00edm Tyrolsku<\/a>. Studio NOA zde p\u0159i roz\u0161\u00ed\u0159en\u00ed resortu navrhlo 25 metr\u016f<\/strong> dlouh\u00fd baz\u00e9n vysunut\u00fd nad \u00fadol\u00ed, kter\u00fd sou\u010dasn\u011b propojuje p\u016fvodn\u00ed a novou \u010d\u00e1st hotelu. D\u00edky skryt\u00fdm hran\u00e1m a tmav\u00e9mu oblo\u017een\u00ed p\u016fsob\u00ed vodn\u00ed plocha dojmem, jako by pokra\u010dovala p\u0159\u00edmo do okoln\u00ed krajiny. Prosklen\u00e1 \u010deln\u00ed \u010d\u00e1st<\/a> tento pocit otev\u0159enosti je\u0161t\u011b podporuje.<\/p>\n

Baz\u00e9n zde nen\u00ed prvkem p\u0159idan\u00fdm k architektu\u0159e.<\/em><\/p>\n

Je jej\u00ed ned\u00edlnou sou\u010d\u00e1st\u00ed z hlediska konstrukce, dispozice i v\u00fdsledn\u00e9ho vizu\u00e1ln\u00edho p\u016fsoben\u00ed. Je\u0161t\u011b v\u00fdrazn\u011bji se tento princip projevil v dal\u0161\u00ed etap\u011b stejn\u00e9ho resortu \u2013 wellness Hub of Huts.<\/strong><\/a> Nov\u00e1 platforma je zav\u011b\u0161ena p\u0159ibli\u017en\u011b 15 metr\u016f nad okoln\u00edm ter\u00e9nem a sauny, whirlpooly, baz\u00e9n i relaxa\u010dn\u00ed prostory jsou rozm\u00edst\u011bny tak, aby host\u016fm nab\u00edzely r\u016fzn\u00e9 pohledy sm\u011brem k hor\u00e1m. Odli\u0161n\u00e1 orientace jednotliv\u00fdch objem\u016f dovoluje vn\u00edmat okoln\u00ed krajinu v rozsahu 360\u00b0.<\/strong><\/p>\n

Panorama zde tedy nen\u00ed pouze dopl\u0148kem wellness programu.<\/strong> Je jedn\u00edm z hlavn\u00edch faktor\u016f, podle kter\u00fdch vznik\u00e1 jeho dispozice.<\/p>\n

Infinity pool mus\u00ed p\u0159edev\u0161\u00edm respektovat konkr\u00e9tn\u00ed m\u00edsto<\/strong><\/h2>\n

Infinity pool se b\u011bhem posledn\u00edch let stal t\u00e9m\u011b\u0159 symbolem luxusn\u00edch resort\u016f. Pouh\u00e1 realizace p\u0159elivn\u00e9 hrany v\u0161ak sama o sob\u011b panoramatick\u00e9 wellness nevytvo\u0159\u00ed.<\/p>\n

Z\u00e1sadn\u00ed je zp\u016fsob, jak\u00fdm spolu komunikuj\u00ed vodn\u00ed hladina, okoln\u00ed horizont a poloha \u010dlov\u011bka. P\u0159elivn\u00e1, tedy negative-edge hrana dosahuje nejsiln\u011bj\u0161\u00edho vizu\u00e1ln\u00edho \u00fa\u010dinku tehdy, kdy\u017e p\u0159irozen\u011b navazuje na kompozici okoln\u00ed krajiny \u2013 nap\u0159\u00edklad na linii mo\u0159e, horsk\u00e9ho h\u0159ebene nebo vzd\u00e1len\u00e9ho \u00fadol\u00ed.<\/strong><\/p>\n

Tento princip dob\u0159e ukazuje Mohr Life Resort v rakousk\u00e9m Lermoosu<\/a>. Nov\u00e9 wellness o rozloze p\u0159ibli\u017en\u011b 600 m\u00b2 je orientov\u00e1no sm\u011brem k masivu Zugspitze. Baz\u00e9n vede pod\u00e9l cel\u00e9 prosklen\u00e9 fas\u00e1dy a jeho vodn\u00ed hladina odr\u00e1\u017e\u00ed horu nach\u00e1zej\u00edc\u00ed se p\u0159ed objektem. Reflexn\u00ed fas\u00e1da z\u00e1rove\u0148 zrcadl\u00ed okoln\u00ed prost\u0159ed\u00ed a omezuje vizu\u00e1ln\u00ed dominanci samotn\u00e9 budovy.<\/p>\n

Vodn\u00ed plocha zde t\u00e9m\u011b\u0159 p\u0159eb\u00edr\u00e1 \u00falohu dal\u0161\u00edho architektonick\u00e9ho povrchu. V jednom obrazu propojuje interi\u00e9r, fas\u00e1du a vzd\u00e1len\u00fd horizont.<\/p>\n

Panoramatick\u00fd koncept neznamen\u00e1 proskl\u00edt \u00fapln\u011b v\u0161echno<\/strong><\/h3>\n

Pr\u00e1v\u011b zde se objevuje ur\u010dit\u00fd paradox.<\/p>\n

\u010c\u00edm atraktivn\u011bj\u0161\u00ed okoln\u00ed v\u00fdhled je, t\u00edm siln\u011bj\u0161\u00ed m\u016f\u017ee b\u00fdt snaha otev\u0159\u00edt v\u0161echny prostory prosklen\u00edm od podlahy a\u017e ke stropu. Wellness<\/strong> ale z\u00e1rove\u0148 pot\u0159ebuje pracovat se st\u0159\u00edd\u00e1n\u00edm otev\u0159en\u00fdch a intimn\u011bj\u0161\u00edch prostor\u016f.<\/p>\n

Panoramatick\u00fd baz\u00e9n m\u016f\u017ee nab\u00eddnout ni\u010d\u00edm neru\u0161en\u00fd pohled na \u0161irok\u00fd horizont, zat\u00edmco sauna vyu\u017eije pouze \u00fazk\u00fd, p\u0159esn\u011b r\u00e1movan\u00fd pr\u016fhled. Relaxa\u010dn\u00ed \u010d\u00e1st m\u016f\u017ee b\u00fdt zcela otev\u0159en\u00e1 sm\u011brem do \u00fadol\u00ed, zat\u00edmco odpo\u010dinkov\u00e1 m\u00edstnost ur\u010den\u00e1 pro pobyt po saunov\u00e1n\u00ed m\u016f\u017ee pracovat s t\u00e9m\u011b\u0159 uzav\u0159en\u00fdm prost\u0159ed\u00edm a tlumen\u00fdm sv\u011btlem.<\/p>\n

Relaxa\u010dn\u00ed z\u00f3na pracuje s v\u00fdhledem jinak ne\u017e baz\u00e9n<\/strong><\/h2>\n

Rozd\u00edln\u00e9 vyu\u017eit\u00ed panoramatu je d\u016fle\u017eit\u00e9 zohlednit tak\u00e9 p\u0159i detailn\u00edm \u0159e\u0161en\u00ed dispozice.<\/p>\n

Ka\u017ed\u00e1 \u010d\u00e1st wellness toti\u017e pracuje s v\u00fdhledem jin\u00fdm zp\u016fsobem.<\/strong><\/p>\n

P\u0159i pobytu v baz\u00e9nu host sleduje krajinu v pohybu a jeho o\u010di se nach\u00e1zej\u00ed relativn\u011b n\u00edzko nad vodn\u00ed hladinou. Na relaxa\u010dn\u00edm leh\u00e1tku naopak m\u016f\u017ee des\u00edtky minut z\u016fst\u00e1vat prakticky v jedn\u00e9 poloze.<\/strong> V saun\u011b polohu o\u010d\u00ed ovliv\u0148uje v\u00fd\u0161ka jednotliv\u00fdch lavic a zcela jinou v\u00fd\u0161ku pohledu m\u00e1 host sed\u00edc\u00ed ve whirlpoolu.<\/strong><\/a><\/p>\n

P\u0159i navrhov\u00e1n\u00ed proto nesta\u010d\u00ed ov\u011b\u0159ovat v\u00fdhled pouze z perspektivy stoj\u00edc\u00edho \u010dlov\u011bka. Je pot\u0159eba po\u010d\u00edtat alespo\u0148 s pohledovou v\u00fd\u0161kou plavce, sed\u00edc\u00edho \u010dlov\u011bka, le\u017e\u00edc\u00edho hosta a tak\u00e9 \u010dlov\u011bka sed\u00edc\u00edho na horn\u00ed i spodn\u00ed lavici v saun\u011b.<\/strong><\/p>\n

Teprve na z\u00e1klad\u011b t\u011bchto pohledov\u00fdch \u00farovn\u00ed lze spr\u00e1vn\u011b navrhnout v\u00fd\u0161ku parapet\u016f, polohu p\u0159elivn\u00e9 hrany, velikost prosklen\u00fdch ploch nebo rozm\u00edst\u011bn\u00ed relaxa\u010dn\u00edch leh\u00e1tek.<\/p>\n

I rozd\u00edl n\u011bkolika des\u00edtek centimetr\u016f m\u016f\u017ee rozhodnout, zda bude m\u00edt host p\u0159ed sebou ni\u010d\u00edm neru\u0161en\u00e9 horsk\u00e9 panorama, nebo p\u0159edev\u0161\u00edm z\u00e1bradl\u00ed terasy.<\/strong> V tomto ohledu dok\u00e1\u017ee b\u00fdt architektonick\u00fd detail velmi nekompromisn\u00ed.<\/p>\n

Wellness m\u016f\u017ee zm\u011bnit zp\u016fsob, jak\u00fdm je orientov\u00e1n cel\u00fd resort<\/strong><\/h2>\n

Specifickou \u00falohu m\u016f\u017ee panoramatick\u00e9 wellness z\u00edskat tak\u00e9 p\u0159i rekonstrukc\u00edch hotelov\u00fdch objekt\u016f.<\/p>\n

Nov\u011b vybudovan\u00e9 wellness toti\u017e m\u016f\u017ee v n\u011bkter\u00fdch p\u0159\u00edpadech zm\u011bnit cel\u00fd zp\u016fsob, jak\u00fdm resort komunikuje se sv\u00fdm okol\u00edm.<\/p>\n

P\u0159i roz\u0161\u00ed\u0159en\u00ed Olympic Spa Hotelu v Dolomitech<\/a> pat\u0159il mezi hlavn\u00ed principy n\u00e1vrhu p\u0159esun t\u011b\u017ei\u0161t\u011b hotelu od silnice sm\u011brem k zadn\u00edmu svahu, lesu a potoku. Nov\u00e9 hotelov\u00e9 pokoje a sauna proto byly orientov\u00e1ny pr\u00e1v\u011b do krajiny<\/strong>. Wellness se tak stalo sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00ed zm\u011bny vztahu hotelu k jeho lokalit\u011b.<\/p>\n

Obdobn\u00fd p\u0159\u00edstup lze pou\u017e\u00edt tak\u00e9 u star\u0161\u00edch resort\u016f, jejich\u017e historickou orientaci a hlavn\u00ed fas\u00e1du ur\u010doval p\u0159edev\u0161\u00edm p\u0159\u00edjezd k hotelu, parkovac\u00ed plochy nebo okoln\u00ed komunikace.<\/p>\n

Nov\u011b navr\u017een\u00e9 wellness m\u016f\u017ee takov\u00e9mu hotelu vytvo\u0159it druhou tv\u00e1\u0159 \u2013 tentokr\u00e1t orientovanou sm\u011brem do krajiny.<\/strong><\/p>\n

Architektonicky v\u00fdrazn\u00e9 wellness m\u016f\u017ee pos\u00edlit identitu resortu<\/strong><\/p>\n

V oblasti luxury hospitality m\u016f\u017ee wellness plnit je\u0161t\u011b dal\u0161\u00ed podstatnou roli. Dok\u00e1\u017ee vytvo\u0159it v\u00fdrazn\u00fd a snadno rozpoznateln\u00fd prvek, se kter\u00fdm si host\u00e9 cel\u00fd resort spoj\u00ed.<\/p>\n

V z\u00e1sad\u011b tedy existuj\u00ed dva odli\u0161n\u00e9 koncepty:<\/p>\n

-wellness jako v\u00fdrazn\u00fd landmark,<\/p>\n

-wellness jako t\u00e9m\u011b\u0159 neviditeln\u00e1 sou\u010d\u00e1st okoln\u00ed krajiny.<\/strong><\/p>\n

Ani jeden z t\u011bchto p\u0159\u00edstup\u016f nen\u00ed automaticky lep\u0161\u00ed ne\u017e druh\u00fd. Vhodn\u00e9 \u0159e\u0161en\u00ed v\u017edy z\u00e1vis\u00ed na charakteru m\u00edsta, samotn\u00e9ho resortu a jeho zna\u010dky.<\/p>\n

M\u011bstsk\u00fd boutique hotel m\u016f\u017ee pot\u0159ebovat v\u00fdrazn\u00fd rooftop pool, kter\u00fd bude fungovat jako jeho pozn\u00e1vac\u00ed znak. Horsk\u00e9mu eco-resortu m\u016f\u017ee naopak v\u011bt\u0161\u00ed hodnotu p\u0159in\u00e9st architektura, kter\u00e1 se t\u00e9m\u011b\u0159 ztr\u00e1c\u00ed v okoln\u00edm ter\u00e9nu.<\/p>\n

Investice do kvalitn\u00edho wellness m\u00e1 tak\u00e9 ekonomick\u00e9 souvislosti<\/strong><\/h2>\n

Ani velmi kvalitn\u00ed architektonick\u00e9 \u0159e\u0161en\u00ed samoz\u0159ejm\u011b automaticky nezaru\u010duje n\u00e1vratnost investice. Sou\u010dasn\u00e1 data v\u0161ak pom\u00e1haj\u00ed objasnit, pro\u010d se wellness v developersk\u00fdch a hotelov\u00fdch projektech dost\u00e1v\u00e1 st\u00e1le v\u00edce do pop\u0159ed\u00ed.<\/p>\n

Podle Global Wellness Institute dos\u00e1hl wellness tourism v roce 2024 hodnoty p\u0159ibli\u017en\u011b 894 miliard dolar\u016f<\/strong>. Mezin\u00e1rodn\u00ed wellness turist\u00e9 z\u00e1rove\u0148 utr\u00e1celi v pr\u016fm\u011bru o 38 % v\u00edce ne\u017e ostatn\u00ed mezin\u00e1rodn\u00ed turist\u00e9.<\/p>\n

CBRE uv\u00e1d\u00ed, \u017ee u analyzovan\u00fdch luxury hotel\u016f tvo\u0159ily vlastn\u00ed spa provozy v roce 2024 pr\u016fm\u011brn\u011b 4,2 % celkov\u00fdch hotelov\u00fdch v\u00fdnos\u016f. V p\u0159\u00edpad\u011b resort\u016f \u0161lo o 3,5 %.<\/strong> CBRE v\u0161ak z\u00e1rove\u0148 upozor\u0148uje, \u017ee v\u00fdsledn\u00e1 ekonomika v\u00fdrazn\u011b z\u00e1vis\u00ed na provozn\u00edm modelu, vyu\u017eit\u00ed kapacity, struktu\u0159e nab\u00edzen\u00fdch slu\u017eeb i souvisej\u00edc\u00edch n\u00e1kladech. Pouh\u00e1 p\u0159\u00edtomnost spa tedy sama o sob\u011b nezaru\u010duje, \u017ee bude provoz ziskov\u00fd. Pr\u00e1v\u011b v tomto bod\u011b m\u016f\u017ee sehr\u00e1t d\u016fle\u017eitou \u00falohu kvalitn\u00ed architektura.<\/p>\n

Pokud wellness dok\u00e1\u017ee nab\u00eddnout z\u00e1\u017eitek, kter\u00fd host nenajde v dal\u0161\u00edch deseti hotelech v okol\u00ed, p\u0159est\u00e1v\u00e1 fungovat jen jako povinn\u00e1 polo\u017eka hotelov\u00e9ho vybaven\u00ed. M\u016f\u017ee se st\u00e1t jedn\u00edm z hlavn\u00edch argument\u016f, pro\u010d se host rozhodne pr\u00e1v\u011b pro dan\u00fd resort.<\/p>\n

Co je pot\u0159eba \u0159e\u0161it u\u017e v po\u010d\u00e1te\u010dn\u00ed studii<\/strong><\/h3>\n

N\u00e1vrh panoramatick\u00e9ho wellness je zpravidla n\u00e1ro\u010dn\u011bj\u0161\u00ed ne\u017e konven\u010dn\u00ed spa um\u00edst\u011bn\u00e9 uvnit\u0159 budovy. Rozs\u00e1hl\u00e9 prosklen\u00ed, baz\u00e9nov\u00e9 technologie, otev\u0159en\u00fd ter\u00e9n<\/strong> a v mnoha p\u0159\u00edpadech tak\u00e9 n\u00e1ro\u010dn\u00e9 horsk\u00e9 klimatick\u00e9 podm\u00ednky vytv\u00e1\u0159ej\u00ed \u0159adu potenci\u00e1ln\u00edch konflikt\u016f, kter\u00e9 je vhodn\u00e9 \u0159e\u0161it u\u017e na za\u010d\u00e1tku projektu.<\/p>\n

Architekt by m\u011bl spole\u010dn\u011b s projektanty a wellness specialistou u\u017e b\u011bhem studie prov\u011b\u0159it p\u0159edev\u0161\u00edm orientaci objektu ke sv\u011btov\u00fdm stran\u00e1m a pr\u016fb\u011bh slune\u010dn\u00edho z\u00e1\u0159en\u00ed, riziko p\u0159eh\u0159\u00edv\u00e1n\u00ed v letn\u00edch m\u011bs\u00edc\u00edch a osln\u011bn\u00ed, kondenzaci na prosklen\u00fdch konstrukc\u00edch, tepeln\u011b-technick\u00e9 \u0159e\u0161en\u00ed baz\u00e9nov\u00e9 haly, proud\u011bn\u00ed vzduchu v bl\u00edzkosti fas\u00e1d, akustick\u00e9 podm\u00ednky, m\u00edru soukrom\u00ed host\u016f, servisn\u00ed<\/strong> komunikace i vazbu technologick\u00e9ho z\u00e1zem\u00ed na baz\u00e9ny a sauny.<\/p>\n

Venkovn\u00ed panoramatick\u00e9 prostory nav\u00edc mus\u00ed po\u010d\u00edtat s v\u011btrem, de\u0161t\u011bm, sn\u011bhem a n\u00e1mrazou<\/strong>. Projekt by proto nem\u011bl doj\u00edt do f\u00e1ze, kdy je p\u0159ipravena dokonal\u00e1 vizualizace infinity poolu, ale teprve n\u00e1sledn\u011b se hled\u00e1 m\u00edsto pro akumula\u010dn\u00ed n\u00e1dr\u017e, technologickou m\u00edstnost nebo vzduchotechniku.<\/p>\n

Baz\u00e9nov\u00e9 a wellness technologie mus\u00ed b\u00fdt od prvn\u00edch f\u00e1z\u00ed projektu koordinov\u00e1ny s architekturou.<\/p>\n

Landscape design nekon\u010d\u00ed p\u0159ed baz\u00e9nem<\/strong><\/h2>\n

Nem\u00e9n\u011b d\u016fle\u017eit\u00fd je zp\u016fsob, jak\u00fdm wellness navazuje na venkovn\u00ed prost\u0159ed\u00ed<\/strong>. U panoramatick\u00e9ho resortu by zahrada, terasa, baz\u00e9n a samotn\u00e1 budova nem\u011bly vznikat jako \u010dty\u0159i odd\u011blen\u00e9 projekty, kter\u00e9 se propoj\u00ed a\u017e p\u0159ed dokon\u010den\u00edm.<\/p>\n

U podobn\u00fdch realizac\u00ed proto d\u00e1v\u00e1 smysl od sam\u00e9ho za\u010d\u00e1tku koordinovat architekturu objektu, landscape design, \u0159e\u0161en\u00ed baz\u00e9nu, wellness technologie i osv\u011btlen\u00ed.<\/strong><\/p>\n

Pokud se ka\u017ed\u00e1 z t\u011bchto \u010d\u00e1st\u00ed navrhuje samostatn\u011b, v\u00fdsledkem m\u016f\u017ee b\u00fdt hotel s kvalitn\u00edm baz\u00e9nem. Pokud v\u0161ak vznikaj\u00ed spole\u010dn\u011b, otev\u00edr\u00e1 se mo\u017enost vytvo\u0159it skute\u010dn\u011b ucelen\u00fd resortn\u00ed prostor.<\/p>\n

Panorama jako sou\u010d\u00e1st hodnoty resortu<\/strong><\/h2>\n

Panoramatick\u00e9 wellness<\/strong> nelze redukovat pouze na trend velkoform\u00e1tov\u00e9ho prosklen\u00ed a infinity baz\u00e9n\u016f. Ve skute\u010dnosti odr\u00e1\u017e\u00ed hlub\u0161\u00ed prom\u011bnu toho, jak hotely a resorty p\u0159istupuj\u00ed k samotn\u00e9 roli wellness.<\/p>\n

Z p\u016fvodn\u011b izolovan\u00e9 hotelov\u00e9 slu\u017eby vznik\u00e1 z\u00e1\u017eitek, ve kter\u00e9m se propojuje architektura, voda, sv\u011btlo, okoln\u00ed krajina a zp\u016fsob, jak\u00fdm se host pohybuje jednotliv\u00fdmi prostory.<\/strong><\/p>\n

Pro architekta to znamen\u00e1 zohlednit v\u00fdhled u\u017e p\u0159i n\u00e1vrhu hmoty budovy a jej\u00ed dispozice. Developer by m\u011bl wellness ch\u00e1pat jako jednu z d\u016fle\u017eit\u00fdch sou\u010d\u00e1st\u00ed hotelov\u00e9ho produktu, nikoli jako vybaven\u00ed, kter\u00e9 lze do projektu doplnit a\u017e v z\u00e1v\u011bre\u010dn\u00e9 f\u00e1zi.<\/p>\n

Pro hoteli\u00e9ra m\u016f\u017ee kvalitn\u011b navr\u017een\u00e9 panoramatick\u00e9 wellness<\/a> p\u0159edstavovat n\u011bco, co konkurence dok\u00e1\u017ee napodobit jen velmi obt\u00ed\u017en\u011b \u2013 z\u00e1\u017eitek, kter\u00fd je neodd\u011bliteln\u011b spojen\u00fd s konkr\u00e9tn\u00edm m\u00edstem.<\/strong><\/p>\n

Konkuren\u010dn\u00ed resort m\u016f\u017ee postavit podobnou saunu, pou\u017e\u00edt obdobn\u00fd k\u00e1men nebo instalovat stejn\u00fd typ baz\u00e9nu.<\/strong><\/p>\n

Stejn\u00fd v\u00fdhled ale vytvo\u0159it nedok\u00e1\u017ee.<\/p>\n

Zdroje<\/strong><\/p>\n

https:\/\/globalwellnessinstitute.org\/wp-content\/uploads\/2025\/11\/2025-GWI-WE-Monitor_DIGITAL-FINAL.pdf<\/a><\/p>\n

https:\/\/www.cbre.com\/insights\/articles\/finding-revenue-beyond-rooms-and-f-and-b<\/a><\/p>\n

https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC12352305\/<\/a><\/p>\n

https:\/\/www.cbre.com\/insights\/articles\/the-role-of-hotel-spa-departments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Je\u0161t\u011b p\u0159ed n\u011bkolika lety bylo wellness v hotelov\u00fdch projektech vn\u00edm\u00e1no p\u0159edev\u0161\u00edm jako soubor jednotliv\u00fdch provoz\u016f \u2013 baz\u00e9n, sauna, parn\u00ed l\u00e1ze\u0148, n\u011bkolik mas\u00e1\u017en\u00edch m\u00edstnost\u00ed a prostor ur\u010den\u00fd k relaxaci. U sou\u010dasn\u00fdch resort\u016f se v\u0161ak tato p\u0159edstava postupn\u011b prom\u011b\u0148uje. Wellness zauj\u00edm\u00e1 m\u00edsta na st\u0159ech\u00e1ch hotel\u016f, vystupuje ze sva\u017eit\u00fdch pozemk\u016f, otev\u00edr\u00e1 se sm\u011brem do \u00fadol\u00ed nebo prost\u0159ednictv\u00edm vodn\u00ed […]<\/p>\n","protected":false},"author":15,"featured_media":19702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-20670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs"],"acf":[],"yoast_head":"\nPanoramatick\u00e9 wellness jako sou\u010d\u00e1st architektury resortu \u2248 IMAGINOX<\/title>\n<meta name=\"description\" content=\"Je\u0161t\u011b p\u0159ed n\u011bkolika lety bylo wellness v hotelov\u00fdch projektech vn\u00edm\u00e1no p\u0159edev\u0161\u00edm jako soubor jednotliv\u00fdch provoz\u016f \u2013 baz\u00e9n, sauna, parn\u00ed 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