Saunas and commercial wellness trends
Recently, more and more people have been focusing on boosting their immune systems. During the winter, saunas and wellness centres are often overcrowded. The choice of sauna depends not only on aesthetic preferences, but also on the requirements of the wellness centre. The current trend is for outdoor saunas, and not just for home use. Even wellness centres or boutique hotels are interested in outdoor saunas.
A popular choice is the log sauna, which has a traditional look and is usually made of red cedar using the tongue and groove method. This sauna resembles a small log cabin with a square or rectangular floor plan and a pitched roof. Log saunas have been tried and tested since the 19th century because of their reliable construction. If you prefer simplicity and spare design, log saunas are the ideal choice.
We also present the exclusive GLAMP outdoor sauna. This luxurious outdoor cabin adapts to your space requirements. It features a designer sauna, shower and relaxation area, ensuring maximum comfort for you and your guests. With the GLAMP garden sauna, you can choose from a variety of wood types to meet even the most demanding requirements.
Barrel saunas are very popular these days. A typical feature of a barrel sauna is two round ends joined with cedar using the tongue and groove method. Unlike log saunas, barrel saunas are striking and designed to catch the eye. Thanks to their rounded shape, they have a 23% smaller heated volume than conventional cabin saunas. The rounded roof also ensures excellent air circulation, which helps to even out the temperature inside. The downside, however, can be the limited space, which means that taller people may not fit comfortably in a barrel sauna.
Trends in sauna and wellness
We forecast that the market focused on wellness and spa services, including saunas and other related segments, will experience significant growth between 2025 and 2027. One of the main drivers of this development is the aforementioned growing interest in outdoor saunas, which will continue in the coming years, including in the commercial wellness sector.
One of the most significant trends expected in the sauna industry is the growing demand for mobile and portable saunas that can be easily assembled or relocated. In terms of design, there is likely to be an increased interest in the use of higher quality woods, darker tones and the harmonious integration of saunas with nature, while maintaining simplicity and a minimalist style.
Technological development and minimalist design
Trends are changing significantly, especially in the area of technology. Among the technological innovations are advanced control systems that make it possible to adjust temperature, humidity and lighting to individual user requirements. In addition, some sauna types are equipped with touch screens that allow the selection of personalised programmes and enhance the overall sauna experience.
For example, some saunas offer aromatherapy features that diffuse essential oils to create a relaxing or revitalising atmosphere. Others have integrated audio systems that allow you to listen to music or relaxing sounds while you take a sauna.
In terms of design, modern saunas focus on simple and clean lines and the use of high quality materials such as wood combined with glass to create an elegant and comfortable environment. Where possible, saunas are designed to blend in with the surrounding landscape, often using glass windows to provide panoramic views of nature.
