IMAGINOX is introducing a new brand identity. New look, same values.

After many years, IMAGINOX has introduced a new visual identity that reflects the brand’s development, international presence and growing ambitions in the luxury pools and wellness sector. This transformation gives the brand a more modern, elegant and confident appearance, emphasising the premium nature of our products, our precise craftsmanship and our individual approach to each project.

A new identity for a new era of IMAGINOX

Design is an integral part of everything we create. This applies from the initial architectural designs to the perfectly finished details of our stainless steel pools, hot tubs and comprehensive wellness spaces. We have applied the same philosophy to the visual appearance of our brand.

After many years, IMAGINOX is undergoing a significant transformation. Our goal was not to change who we are, but to better express how we have evolved during our time in business.

Our new brand identity connects premium design with our stainless steel pool roots. It is elegant, timeless and minimalist. At the same time, it maintains a clear connection to water, pool architecture and technical precision — the foundations on which the IMAGINOX brand was built.

As with our projects, we believe that true luxury does not require ostentation. It lies in the harmony of proportions, the quality of materials used, thoughtful details and a timeless design.

From stainless steel pools to comprehensive wellness projects

IMAGINOX has been a leading name in the industry for almost three decades. IMAGINOX has almost three decades of experience in producing high-quality stainless steel pools and hot tubs. However, our scope of operations has expanded significantly during this time. What began as a specialised focus has gradually evolved into a comprehensive portfolio of premium wellness products and services for private and commercial clients worldwide.

Today, we work alongside architects, designers, developers and investors on bespoke projects that blend modern architecture, innovative technologies and exceptional design.

Our products are no longer merely functional relaxation aids. They are becoming an integral part of architecture, shaping the character of spaces and creating unique experiences. This very development is reflected in IMAGINOX’s new identity.

The new visual identity is another step towards building a strong international brand synonymous with bespoke solutions, exceptional quality, and timeless design.

One partner for exceptional projects

Under the unified IMAGINOX brand, all our specialized manufacturing companies (IMAGINOX, TAO, AQUAFLOORS) and wellness planning and implementation experts are now connected. Our portfolio includes stainless steel pools and hot tubs, designer saunas, steam cabins, cooling procedures, lifting pool floors and other wellness technologies.

Thanks to our own production, we are able to customize individual products to the maximum extent according to the architectural concept, technical requirements and individual client ideas.

For architects and developers, this means greater freedom in designing unique spaces. For hoteliers and investors, it means a reliable partner who can oversee a comprehensive wellness project and ensure its long-term operation.

Our philosophy remains unchanged: to create exceptional products and spaces where design, technology and precise craftsmanship combine into a harmonious whole.

We are changing our appearance. We are preserving what is essential.

The new IMAGINOX brand identity is an expression of who we are today and where we want to go. It reflects our experience, confidence and determination to push the boundaries of design and technical possibilities in the field of luxury pools and wellness.

What does not change, however, are the values we have grown from – an emphasis on quality, precision, innovation and personal approach.

New identity. One strong brand. Same passion for exceptional projects.

Welcome to the new era of IMAGINOX.